Group Magazine Advert - Miss Miller

Group Magazine advert

As a group we decided on our final advert by bringing all four of our designs together and trying to make an advert with influences from all. With this we looked at the positives and negatives of each one and thought of ways in which they could be used to make the best advert, whilst not making it overwhelming. We then decided that we would try to incorporate the best parts of each advert to make our final one which would be much improved. We decided to use the background picture of one of our groups posters, the font of someone else and the final picture of the rhino from another. This will make the best possible advert as we have the whole group trying to improve the advert and giving all options and views on what will look best.

The colours we have used are mainly made up of blue, white and some darker shades such as pink and purple with the picture being made up of a cloudy sky. We have decided to use these colours as they are simple and give a less extreme version of our genre to the audience. Many of our personal adverts had bright florescent colours which stand out to the audience, however we believed that this may put some people who are unfamiliar with the genre off from buying the music. Furthermore the colours give a sense of the album in that there is a range of emotions in the music video, and that there are colours which are opposite in black and white. This is also a way in which we promote the artist through these colours to show his emotions in the video.  These colours will appeal to our target audience as they are a less extreme version of some of the themes of psychedelic rock, yet appeal to both people who are fans and those that are unfamiliar. This will have a big impact and will help with the eye catching colours if someone is just buying and will be attracted to buying the album.

This will appeal to our target audience very well in many ways , for example the rhino in the clouds give a clear indication that it is a psychedelic rock album, and that it is something they may be interested in due to the surreal image. Furthermore they will like the use of colours as again it shows them the genre and gives it a dreamy look which give the impression that the viewer is on psychedelic drugs. This will help attract them whilst not being so extreme that people who are unfamiliar with the genre cannot but the album , this will increase the possible sales and target audience.

In the advert we have been conventional to the genre of psychedelic rock through ways such as the colour and the images. For example with the colours used, they are conventional to the genre in that they give the impression of psychedelic drugs to the viewer of the advert, which is a key part of the genre as a whole. The second is the image which is of a rhino being made up of the clouds, yet it has a clear outline. This could be part of the effects of the drugs and yet has a connection with the name of the band which gives it a connection with the band.

The images used may be very unusual in that there is the relatively normal background of the sky and clouds which could be used in many other music videos. However the rhino brings a unusual sense to the video in that it could be like a dream or a person on psychedelic drugs. We have used these images so that the audience can see that it is a psychedelic rock album yet not too extreme to alienate the people who may not be fans of the genre. This would make it more attractive as a magazine advert whilst still promoting the artist in that it shows the band name in the form of an image which may be more memorable than a simple title used.

The layout and design of the poster is very simple with a picture of a sky background being the main focus of the advert. At the top of the advert is the name of the band  "White Rhino which is the main focus of the advert to try to get the audience to remember the band. At the bottom is the name of the album which is "Lonerism" as this is another main focus as this is what will be sold, however it could be seen as not as important as the band name. The font that was used is bold and makes the information clear to see if the audience was not specially looking at the advert. Furthermore this font could make the information more memorable if the people are not familiar with the band.

Overall Luke's advert was simply but effective with getting the necessary information across to the audience reading the advert. Furthermore it gives our magazine advert a cleaner look than other people advert which used many editing techniques, which could possibly alienate the audience.   We have taken the background of the advert from Luke's own advert , which is a sky background with whisps of cloud. We also used his font and title which we believed reflected the simplicity of the advert and stood out. The rest of the advert was re done with things such as using the picture of a rhino incorporated into the clouds , as if the clouds have made up the rhino. We have taken most od the inspiration for our magazine advert from looks and we belive that it was the best out of the four.

In all the advert by Harry is poor for many reasons , such as not being able to clearly read the name of the band which is vital. Without this the audience do not know who the band is and are unlikely to be interested in buying any music from them. Another reason as to why it is poor is the overcomplicated colours which would overwhelm anybody reading the advert and would put them off from buying the album. One redeeming factor is that the advert is conventional to the genre , however is too extreme and would alienate possible fans of the artist

Overall I believe that my own advert was not very good, but managed to get all the necessary information across. I believe the image I used was good , yet I over edited it having seen other psychedelic rock adverts and I used extensive colours to make it eye catching. The rhino I included to give something memorable although I believe it again looks over edited and although it may be conventional, I am not happy with the way it looks. I am unsure about the font on the sub title and would like to later that to the same font as the main title. In conclusion I had a good base idea yet I over complicated it and used to much editing and texture on it. 

In conclusion I believe that our final advert adheres to the conventions of psychedelic rock yet does not go too extreme with the editing and colours. Furthermore  the small amount of editing used makes it appear unusual enough so that it can be identified as a psychedelic rock album, so overall it does adhere to the conventions of the genre.  This makes it the best balance as it will attract fans of the genre who may buy the album, but also people unfamiliar with this genre of music who may buy it as well. This will make it focus on the target audience which will help sales of the album whilst possibly being able to attract people who do not know of the genre.

Overall working as a group was easy and effective, we agreed on nearly everything that we should do and if we didn't we weighed up the positives and negatives of each option.We worked together well in teams completing tasks which made making the advert quicker, overall it was simple to work in our groups and we made an effective advert together.
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Individual Digipak- Miss Miller

Individual Digipak

I have created an individual digipak so that I can promote and present my groups music video to the audience who would buy the music. The reason I have done it individually at first is so that I can use all of my own ideas and have no outside interference, and when we come together as a group to make our final digipak we can take the best ideas from each and use them to create a better digipak. This would result in a much improved digipak than if we were to do it individually as we have more people to give their opinions and views, this would help with constructive criticisms.

I have decided to use these particular colours in the digipak as I believe that they are very conventional to the genre whilst making the digipak interesting to the audience. This is done by using high levels of contrast on pictures which accentuate lights parts of the picture , which contrasts against the very dark patches, which was done on Photoshop. This appeals to the target audience very much as it appeals to the uniqueness of the genre whilst still being mainstream enough that it does not put off possible fans of the genre. Furthermore the colours of the digipak reflect the song in that the black and white shows the mood of the artist and how the narrative of the music video is used with him being happy and then very depressed.

Overall the digipak is very conventional to the genre of psychedelic rock because of many things which we have used in the digipak are used in other conventional digipaks.. One example of how it is conventional is the distorted images which we have used in the digipak , this makes the image unique and very different from more mainstream genres which do not use . Furthermore the distorted images can be related to the psychedelic drugs that feature heavily in the genre which can be a way that the genre can show the effects to the audience. Another way that the digipak is conventional is that the colours used are very bright and vivid which are again related to the genre in that the genre is about doing what the individual wants and being unique. Additionally with these bright colours and very dark images side by side it can show the mood of the artist and of the overall album which gives the audience a preconceived idea.

The images which I have used are of very iconic scenes and backgrounds, however they do have things changed such as the contrast being very high which results in very bright parts alongside very dark parts. I have decided to use the images of Canary Wharf and Liverpool Street as they are recognizable to the audience yet there is something unusual about them with the editing. This is the connection with the music video in that we are seeing the scenery of what the artist sees in the video and what it would look like to him after he has taken the psychedelic drugs. This brings a connection between the audience and the artist as they can now see through his eyes which will help the artist keep them as fans. Other images used are of the artist leaning against a wall looking away from the camera, I have used this so the fans can identify the artist which will help if someone does not know the artist well. Furthermore we we can see he is alone and his facial expression is one of being sad and confused, which also shows the audience the mood of the song. I hope this will get the audience to care more for the artist as it helps visually and he looks quite different and distant than a normal person leaning on the wall.

The layout and design of the digipak is very simple , however it gives enough information and high quality pictures to the audience for the audience to like the digipak. The first panel of the digipak has the image of a rhino whilst above it is the title of " White Rhinos" and the album name of "Lonerism", this gives everything that is needed on the front cover whilst still making it stand out. The second panel is the image of Liverpool street with the contrast very high , this is showing the surroundings through artist eyes and helps the audience understand his perspective. The third panel is where the CD will be held and is a simple desighn of having the title and the outline of a rhino on the CD. The fourth panel has the image of Canary Wharf and is again the same as panel two with the hugely contrasted image , however in this image the background is much more impressive. The fifth panel is the personal message from the artist  which simply reads " thank you , from the White Rhinos", with the picture of the artist looking away from the camera, and with this picture the artists is in black and white. The final panel is another image of Canary Wharf with the names of the songs in the album along the side of the main skyscraper. This appeals to the target audience as the fans of the genre want a unique digipak which I have created , but have still out more mainstream things that would not normally be included such as a personal message.

The typography used is quite varied and many different fonts are used, the main title is bold which is so that the audience immediately can see who the artist is if they were going to buy it. In a smaller font is the album name "Lonerism" which is just as essential and very important to give fans an idea of if it is a new allbum and if they will buy it. The font on the third panel CD is again the name of the artist "White Rhino" which is bent around the hole in the CD , the font is very thick and plain black which is simple yet shows people who the artist is immediately without any confusion. The fifth panel has the words" Thank You" in individual block of colour which gives the words more power and helps them stand out and then it is signed " White Rhinos" in a hand written font. This will bring a connection between the audience and artist and helps the artist to keep their fans dedicated to them. The last panel has the simple white font of the song names of the album such as the songs "Feels like we only go backwards" or "Led Zeppelin". This font stands out against the dark background which I have used to make the names of the songs easier to see and they now can be easily seen on the back. This makes it appeal to the target audience as the information is easy to read and stands out against the background of the digipak.

The language used throughout the digipak is minimal and I have done this as to not take away the attention from the images which have been used. The only language used in the whole of the digipak are the band name "White Rhino" , the album name " Lonerism" and the personal message from the artist. This brings the focus onto the actual music and attracts the target audience as other artist of the genre have minimal information. This is very conventional to the genre as psychedelic rock artist do not like to give too much information away, furthermore it promotes the artist to the target audience in that it goes with other very successful artists.

The connotations of the digipak are very easy to see , one example of this is the black and white image of the artist, this is meant to show the moods of the artist in that he has gone from being very happy to sad very quickly. Another connotation is that with the distorted images of the scenery in that we can tell that the artist is not thinking right when he is looking at the city and that he is on drugs.Furthermore as this is a main part of the genre it can be seen as also being conventional to the genre of psychedelic rock.

I believe that my own digipak does appeal to the target audience which I am targeting , which is fans of the psychedelic genre. The conventions of the genre have been followed such as using bright colours in the images, this specifically targets the audience as they know what other artists have done and we are using them as inspiration for our own music video and my own digipak. Furthermore this digipak could appeal to people who are not familiar with the genre as it is not too extreme to alienate them from buying the digipak, which can sometimes happen with other artist from the same genre.

I used Photoshop relatively well with using contrasts and altering pictures being my strengths and designing the pictures as my weakness as it took a long time. My only serious problem happened when I was unable to use layers correctly but I managed to find out how to correct the problem using a YouTube tutorial.  However overall there were few problems and in the end I managed to become proficient at using it after having to learn from scratch how to do things, having never used it before in any other way. One of thing things I created was the front colors using the unusual background along with the bright pink rhino I believe it is very conventional to our genre, and the best slide out of the six.

I believe that creating an individual digipak will definitely help our groups final digipak as we can take a range of ideas from all of our digipaks and then make them into one. This will make the final digipak better as we can take the best bits from each digipak which will then be better than if an individual as we will have more people input. Furthermore if any of us have mistakes then the rest of the group can point this out and correct the problem.

Individual magazine advert- Miss Miller

I have created my own magazine advert so that I can promote the song and music video which we have made as a group. The reason that I have created an individual advert first is so that all of my own ideas are on a advert before we start our combined advert as a group. We would be taking the best ideas from all of our groups adverts and then making one that best suites our music video, and is better than all of ours individually.

I have decided to use these particular colours in my poster so that it is eye catching and stands out against other magazine adverts, this would also help promoting the artist as it brings attention to the artist through the bright colours.. This would also make the readers much more likely to buy the music from the magazine advert as it is more memorable. Furthermore as the genre of the music is psychedelic rock I wanted to keep the advert conventional with the bright and vivid colours which would make it appeal to the fans of the genre already. However I have not made the advert too extreme as this would alienate the people who like a more mainstream genre which would lose the song sales. Additionally as the colours are bright it reflects the artist and his songs which are about surreal situations and being unique which we can see as there are few adverts that are this eye-catching.

Overall I have conformed to the genre of psychedelic rock through the ways in which the advert presents itself to the audience. Firstly the background and location is of a very distant and unique location which is very conventional to the genre, this is used as it reflects the distance between the artist and other people and the uniqueness that the artist has. This is a location which few people have visited so we can see the separation between the artist and normality. Another conventional part of the advert is the use of bright colours which are used in nearly everything in the magazine, from the letters to the background. This is conventional as another aspect of the genre is living in the moment and doing what you want, this is presented through the bright colours as few people would have them in an advert. Finally the surreality of having things such as a rhino in the advert , which is showing the chaos and randomness that is a very big part of the genre as the genre is being unique. This would attract the target audience greatly as although we use things that are very conventional they are not too extreme for people with a mainstream music taste not to like it.

The images that I have included in my video are very surreal, with the image of a rhino being the centre of the focus in that the name of the artist is the White Rhinos.  I have decided to use this image as there is a connection with the band name which makes it more memorable for the audience , so they will be more likely to buy the music. Furthermore as the colouring of the image is surreal and bright the image is conventional to the genre of psychedelic rock whilst still attracting an audience that like the genre from before, also as it is eye catching the rhino will attract the people who do not know the genre. This is the only image I have used as I wanted to keep the design simple as using many images along with the eye catching colours would overwhelm the audience and possibly put them off the video.

The design and layout of the magazine advert is simple but very effective as it is informative to the audience and gives the sense of the music video to them. This is done by using the simple and bold main title which tells us the artist name "White Rhino" which contrast with the background , which makes it easier to see and is very eye catching when compared to other adverts. The sub title is of the album "Escapism" which is in the bottom left corner and gives the album name without being bigger than the band.

The typography I have used for the main title is bold and very simplistic but makes the band name stand out, furthermore the typography is very unique which also  reflects the music video and the genre. This would attract the fans of the genre as it would have a connection with the genre, yet to people unfamiliar of the genre it would still stand out and be memorable to the audience. This would also promote the artist as it sets the artist apart from other bands who use mainstream typography, in that my own is so different. The typography on the sub title is much simpler as it would be hard to make out from any distance if we used a complicated font, furthermore this brings some normality to the advert which is needed as the rest of the video is very surreal.

The language which I have used is very simple and straight forward as people do not spend very long looking at adverts, which makes there need to be a lot of information from a small amount of text. This is why I have decided to use only the album name "Escapism" and the name of the artist "White Rhino", this helps both people who are familiar with the band as they know the band , however for people it gives everything they need to be able to buy the music from the album.

The connotations which I have used are very simple but are very conventional to the genre. These come in the form of having bright colours on the advert which is conventional to all things related to psychedelic rock. Another is the use of the exotic locations , which I have used in the form of a dessert valley, whereas other mainstream videos would use a beach or mansion. These conventions will appeal to fans of the genre as it is conventional which will interest them in that is is something that they already like, however it will also be memorable for people who do not know the genre but see it as unique. This will cover everybody who sees the advert and they both will be more likely to buy the album.

Some of the problems that I had while using Photoshop was changing the colours and textures of pictures that I wanted to use. As I was doing an advert for a psychedelic rock album I wanted to use unusual colours in my advert however I could not find the right tools to do this. I found out how to use the tools by using Youtube, which has tutorials on how to use colours and textures on Photoshop which gave instructions. This is how I overcame the problems that I had with using Photoshop. My strengths with Photoshop were using the pictures in creative ways and layering them on top of each other, I did this by using various tools which give different effects on the background and images used.

Overall I feel that I did follow the conventions of my genre with my own advert , I did this through using an unusual location, using bright colours and having an unusual theme to the advert. All of this keeps to the conventions of psychedelic rock and is far from any normal or mainstream advert. This would make it appeal to our target audience very well as we have kept enough of the conventions to be popular but not anything too extreme as this would put off potential fans of the genre and artist. I believe that my own advert would also help our groups as we can take the best ideas from all of our own individual adverts and combine them together into one which will be better than our individual ones. Furthermore if any of use has any mistakes these will be spotted and taken out of our final album advert.