Group Digipak
When we started creating the digipak we decided that we would use the same methods as with the group advert in that we would pick the best panels from each of our own digipaks and try to make them into one. This would make the digipak easier to do in that we all had an idea of what we wanted and we could take elements from each digipak and use them. We did this by showing the group our personal digipak and then picking the best from the group. This would result in a much better digipak than if we were to start again with a blank canvas with all of our ideas.
With our first panel we decided to use Luke's front cover with a few alterations to make it fit in easier with the rest of the panels. The main thing we decided to change was have the rhino in the picture , with it in the clouds. We did this as we felt it would be memorable for the audience as it is so unusual and would stand out against more normal covers, whilst still giving the audience something to remember the band name with. Furthermore this would make it conventional with our genre of psychedelic rock in that it relates to the use of psychedelic drugs with surreal images. We also altered the colour so that it was a more prominent shade of purple and pink which we felt gave a sense of what the album will be like in that it is surreal and like a dream. In this way we can see that we have definitely conformed to the genre of psychedelic rock in that we have used many of the characteristics that often appear in other conventional videos. We have done this as we feel it will intrigue people who are unfamiliar with the genre whilst interesting people who know of the genre from previous artists. The layout we have used is very simple, but we feel as a group that it is good and effective as we try to keep as much attention on the important things in the cover, which is the band name and the name of the album. The only other thing we believe is important is what impression the album cover gives, which is a surreal relaxed feeling that we believes gives a good impression of what the songs on the album are about. The typography used is very basic with a simple white font which makes it easy to read and readable at a distance which is needed with a cover. Furthermore we did not want to dominate the cover with a dark font as this would not be conventional with the genre of psychedelic rock. Overall it is very conventional to the genre and is a good way of showing the characteristics of the album. This in turn will promote the artists effectively in that it appeals to people who like the genre and those that are unfamiliar but will be intrigued by the unusualness of the design.
We have decided to use this picture as we believe that the audience would want to see the places that the artist has visited in the music video. Furthermore this is why The only part of this picture which we changed was some of the contrast in the editing , which we did to try to keep a theme with some of the other panels. The colours used are bright oranges and blues with dark contrasts of black and grey , which we feel gives a representation of the artist and song in that the artist has such mixed feelings. This will also appeal to the audience in it will make the audience see the images of how the artist sees them in the video. The image is of the view from outside Liverpool street station and we have used this as it gives the audience an opportunity to have a better view at the various images that are seen in the video. The layout of the panel is very simple with just a picture of a view from the artist point of view.There is no text or writing in this panel as we felt we wanted the audience to focus purely on the image. This is very conventional with the genre of psychedelic rock in that it uses bright vivid colours, which are used as it often represents the use of drugs on images such as with the contrast on our video. Additionally the image is very surreal with a image that is which unusual and has a different perspective. This picture was taken from Harrys digipak with only a small amount of change, so we have been successful in making it into our group digipak. One possible weakness we felt was that the image did not show the artist in any way , which may not help with promoting him.
We have decied to use this panel as we believe that it gives the audience a personal connection with artist through the personally written message from the artist. This will bring a bigger connection which may lead to the fans liking the artist more and buying more of the artists music and merchandise. The colours we have used in this slide are black and white as we have tried to keep the focus on the message in this panel , this will help with the audience focus on the text. This also can be a connotation with the feelings of anger and sadness with the artist being confused and not knowing what to do. This panel is unconventional to the genre as it uses no unusual imagery and no florescent colours which are very conventional and the basis in which we can clearly see if it is conventional. The image used is simple in that it is our artist looking away from the camera, we have used this as we believe it brings a sense of connection between the artist and fans in that they can see him , yet brings a distance in that he is not looking at them. Furthermore we did not want to take any focus away from the text so we have used a image with only a brick background , this is also why the picture is partly faded. The layout is quite simple with the text being at the artists feet and having the artist as the second focus in the picture yet still in the middle, this brings the attention forward with the text. The typography is simple yet different with a easy to read font that is different from the title as we wanted it to be as if the artist was saying this to the audience. The language used is quite formal and yet still informal enough for you to feel a connection with the artist, it is very thankful and personal with things such as "I am truly grateful" and "you individually have made a difference". This brings a very personal connection between the artist and audience and only strengthens the audiences devotion to the artist, which will hopefully lead to more sales. This image was taken from my own digipak and slightly altered with the personal message being made much longer and toning down the colours to try to focus the audiences attention on the message. This is a main way in which we promote the artist as it gives a meaning to the audience for them in supporting the artist and buying the digipak.
We have decided to use this image as again it is a location of where the artist has been and a image which many people may not have seen as it is not a conventional background. We have specifically used this place as it is the point that we use the time laps with the artist looking at his phone hoping his girlfriend calls, so we try to remind the audience of this point. The colours in this image are very bright with lots of white and yellow , these contrast very well and again can give the connotation that the artist has a range of emotions going on at this point. Furthermore this is very conventional with the genre of psychedelic rock in that the colours are as if the viewer is on a psychedelic drug which gives an insight into the artists view. Furthermore with all the people being blurred this is a way in which it is conventional as in many other psychedelic rock videos they refrain from showing faces as it brings a normality to the image. This was taken from my own digipak and no changes were made from the original to the group digipak , overall we all liked this picture and felt it was a success. However it does not promote the artist as much as some of our other panels , although overall we all liked the effect the image had.
We decided to use this image as we felt it brought a normality to the digipak which we wanted , and was not too extreme for the CD which we wanted to have a more natural look. The colours we have used are simple blue and white which give it a unedited look and make it much easier to look at than many of the other panels in the digipak. Furthermore if any of the audience were unfamiliar with the digipak this would make them feel some sense of normality , and so the digipak can have a wider target audience. The conventions for psychedelic rock are completely subverted in this panel as it has simple and light colouring , no editing and a plain title. The image we have used was from Luke's digipak and is of a bright cloudy sky , and is the same sky as the front panel yet with no editing and no rhino in it, we felt that this was the best possible image. It almost brings the audience back to reality with the plain colours, which are a complete juxtaposition compared to the other highly edited panels. The layout is incredibly simple with the name of the band and the title of the album on the CD , we have done this as it makes it easy to identity and yet has differences from the digipak. The typography is extremely simple with a clean white font which goes well with the background of similar colours , and yet can be seen but does not need to be as bold as the front panel. Overall we used this as it is a very pleasant simple panel which looks good and gives a difference from the rest of the digipak.
The final panel is one of our best with it having many elements that make up our genre and points which make it stand out. This was a design from Harry and we used it with very little changes having to be made, so it was a overall success. The colors used are dim with blacks, grey and browns being the predominant colours with some very bright parts such as with the white water fountains. This gives it an almost eerie effect and with the cartoonist style bringing out colours that would otherwise have been much less impressive. The contrasts also draw people to the light with the song names which we wanted with it being the back panel and which people would especially be looking at. The conventions in the panel are supported with the use of the unusual colour scheme and the different design with the almost painted image. Furthermore the image has bright colours in parts and very dark in other which is also a convention as it can represent the view of a person on psychedelic drugs. The image used is very good as we can see the artist and he is looking directly at the camera which brings a personal connection , whilst him being in the corner of the image so still distant. Furthermore we can see the into the distance which gives the image more interest to the audience while reading the back. The layout is simple with the names of the songs on the album being easy to read positioned on the brick wall, this makes it fit in well with the picture. Furthermore it is readable and yet is not dominating the picture so we can get more meaning on the back panel. The typography is simple with a white font which is easily readable and stands out against the dark background, this will make it better for a person to read if they glance at it.This will appeal to our target audience in that is is conventional to the genre yet not so extreme as to put them off but intrigue them. Furthermore it will promote the artist by the audience being able to see his face in the back panel of the , this may help with the sales of the digipak.
Strengths and Weaknesses of groups digipaks :
Luke - Luke's digipak was simple yet effective with using minimal editing and relying on the quality of the pictures for the digipak. The pictures were visually very impressive however they may not conform to the genre which focuses on lots of editing and bright colours. Some things that are good however is the text which is coherant and easy to read and the picture quality is very good.
Harry- Harry's digipak I believe is over complicated with too much editing used and it being used in a way that is not very tasteful. The editing is so extensive that it hurts your eyes whilst looking at it and may put people off from actually buying it. Although the editing used was extensive the font was consistent and good throughout and he did use appropriate images, and he was conventional to the genre.
Overall our digipak somewhat conforms to the genre in different ways , for example we do use bright colours in many of our panels which is conventional, however we also use very dark contrasts. Another example is that we use very surreal images such as with panel one but panel three is very ordinary , this shows how we have been both conventional and subversive to the genre. I believe that this will be very attractive to our target audience as we can cater for people who are unfamiliar with the genre in that they will not be scared away with the extreme conventions of psychedelic rock. Although it would also appeal to people who are also familiar with the genre as they can clearly see that it conforms in some ways to the genre.
Overall we found working as a group very easy , we had worked together before and we followed the same processes that we have used before. This has made it quick and easy to finish the project and we have done it effectively as a group. Everyone had their ideas heard and we all agreed on what was the best option and that is how we decided on decisions. Everyone cooperated and we all contributed with ideas and time toward finish the project.
When we started creating the digipak we decided that we would use the same methods as with the group advert in that we would pick the best panels from each of our own digipaks and try to make them into one. This would make the digipak easier to do in that we all had an idea of what we wanted and we could take elements from each digipak and use them. We did this by showing the group our personal digipak and then picking the best from the group. This would result in a much better digipak than if we were to start again with a blank canvas with all of our ideas.
With our first panel we decided to use Luke's front cover with a few alterations to make it fit in easier with the rest of the panels. The main thing we decided to change was have the rhino in the picture , with it in the clouds. We did this as we felt it would be memorable for the audience as it is so unusual and would stand out against more normal covers, whilst still giving the audience something to remember the band name with. Furthermore this would make it conventional with our genre of psychedelic rock in that it relates to the use of psychedelic drugs with surreal images. We also altered the colour so that it was a more prominent shade of purple and pink which we felt gave a sense of what the album will be like in that it is surreal and like a dream. In this way we can see that we have definitely conformed to the genre of psychedelic rock in that we have used many of the characteristics that often appear in other conventional videos. We have done this as we feel it will intrigue people who are unfamiliar with the genre whilst interesting people who know of the genre from previous artists. The layout we have used is very simple, but we feel as a group that it is good and effective as we try to keep as much attention on the important things in the cover, which is the band name and the name of the album. The only other thing we believe is important is what impression the album cover gives, which is a surreal relaxed feeling that we believes gives a good impression of what the songs on the album are about. The typography used is very basic with a simple white font which makes it easy to read and readable at a distance which is needed with a cover. Furthermore we did not want to dominate the cover with a dark font as this would not be conventional with the genre of psychedelic rock. Overall it is very conventional to the genre and is a good way of showing the characteristics of the album. This in turn will promote the artists effectively in that it appeals to people who like the genre and those that are unfamiliar but will be intrigued by the unusualness of the design.
We have decided to use this picture as we believe that the audience would want to see the places that the artist has visited in the music video. Furthermore this is why The only part of this picture which we changed was some of the contrast in the editing , which we did to try to keep a theme with some of the other panels. The colours used are bright oranges and blues with dark contrasts of black and grey , which we feel gives a representation of the artist and song in that the artist has such mixed feelings. This will also appeal to the audience in it will make the audience see the images of how the artist sees them in the video. The image is of the view from outside Liverpool street station and we have used this as it gives the audience an opportunity to have a better view at the various images that are seen in the video. The layout of the panel is very simple with just a picture of a view from the artist point of view.There is no text or writing in this panel as we felt we wanted the audience to focus purely on the image. This is very conventional with the genre of psychedelic rock in that it uses bright vivid colours, which are used as it often represents the use of drugs on images such as with the contrast on our video. Additionally the image is very surreal with a image that is which unusual and has a different perspective. This picture was taken from Harrys digipak with only a small amount of change, so we have been successful in making it into our group digipak. One possible weakness we felt was that the image did not show the artist in any way , which may not help with promoting him.
We have decied to use this panel as we believe that it gives the audience a personal connection with artist through the personally written message from the artist. This will bring a bigger connection which may lead to the fans liking the artist more and buying more of the artists music and merchandise. The colours we have used in this slide are black and white as we have tried to keep the focus on the message in this panel , this will help with the audience focus on the text. This also can be a connotation with the feelings of anger and sadness with the artist being confused and not knowing what to do. This panel is unconventional to the genre as it uses no unusual imagery and no florescent colours which are very conventional and the basis in which we can clearly see if it is conventional. The image used is simple in that it is our artist looking away from the camera, we have used this as we believe it brings a sense of connection between the artist and fans in that they can see him , yet brings a distance in that he is not looking at them. Furthermore we did not want to take any focus away from the text so we have used a image with only a brick background , this is also why the picture is partly faded. The layout is quite simple with the text being at the artists feet and having the artist as the second focus in the picture yet still in the middle, this brings the attention forward with the text. The typography is simple yet different with a easy to read font that is different from the title as we wanted it to be as if the artist was saying this to the audience. The language used is quite formal and yet still informal enough for you to feel a connection with the artist, it is very thankful and personal with things such as "I am truly grateful" and "you individually have made a difference". This brings a very personal connection between the artist and audience and only strengthens the audiences devotion to the artist, which will hopefully lead to more sales. This image was taken from my own digipak and slightly altered with the personal message being made much longer and toning down the colours to try to focus the audiences attention on the message. This is a main way in which we promote the artist as it gives a meaning to the audience for them in supporting the artist and buying the digipak.
We have decided to use this image as again it is a location of where the artist has been and a image which many people may not have seen as it is not a conventional background. We have specifically used this place as it is the point that we use the time laps with the artist looking at his phone hoping his girlfriend calls, so we try to remind the audience of this point. The colours in this image are very bright with lots of white and yellow , these contrast very well and again can give the connotation that the artist has a range of emotions going on at this point. Furthermore this is very conventional with the genre of psychedelic rock in that the colours are as if the viewer is on a psychedelic drug which gives an insight into the artists view. Furthermore with all the people being blurred this is a way in which it is conventional as in many other psychedelic rock videos they refrain from showing faces as it brings a normality to the image. This was taken from my own digipak and no changes were made from the original to the group digipak , overall we all liked this picture and felt it was a success. However it does not promote the artist as much as some of our other panels , although overall we all liked the effect the image had.
We decided to use this image as we felt it brought a normality to the digipak which we wanted , and was not too extreme for the CD which we wanted to have a more natural look. The colours we have used are simple blue and white which give it a unedited look and make it much easier to look at than many of the other panels in the digipak. Furthermore if any of the audience were unfamiliar with the digipak this would make them feel some sense of normality , and so the digipak can have a wider target audience. The conventions for psychedelic rock are completely subverted in this panel as it has simple and light colouring , no editing and a plain title. The image we have used was from Luke's digipak and is of a bright cloudy sky , and is the same sky as the front panel yet with no editing and no rhino in it, we felt that this was the best possible image. It almost brings the audience back to reality with the plain colours, which are a complete juxtaposition compared to the other highly edited panels. The layout is incredibly simple with the name of the band and the title of the album on the CD , we have done this as it makes it easy to identity and yet has differences from the digipak. The typography is extremely simple with a clean white font which goes well with the background of similar colours , and yet can be seen but does not need to be as bold as the front panel. Overall we used this as it is a very pleasant simple panel which looks good and gives a difference from the rest of the digipak.
The final panel is one of our best with it having many elements that make up our genre and points which make it stand out. This was a design from Harry and we used it with very little changes having to be made, so it was a overall success. The colors used are dim with blacks, grey and browns being the predominant colours with some very bright parts such as with the white water fountains. This gives it an almost eerie effect and with the cartoonist style bringing out colours that would otherwise have been much less impressive. The contrasts also draw people to the light with the song names which we wanted with it being the back panel and which people would especially be looking at. The conventions in the panel are supported with the use of the unusual colour scheme and the different design with the almost painted image. Furthermore the image has bright colours in parts and very dark in other which is also a convention as it can represent the view of a person on psychedelic drugs. The image used is very good as we can see the artist and he is looking directly at the camera which brings a personal connection , whilst him being in the corner of the image so still distant. Furthermore we can see the into the distance which gives the image more interest to the audience while reading the back. The layout is simple with the names of the songs on the album being easy to read positioned on the brick wall, this makes it fit in well with the picture. Furthermore it is readable and yet is not dominating the picture so we can get more meaning on the back panel. The typography is simple with a white font which is easily readable and stands out against the dark background, this will make it better for a person to read if they glance at it.This will appeal to our target audience in that is is conventional to the genre yet not so extreme as to put them off but intrigue them. Furthermore it will promote the artist by the audience being able to see his face in the back panel of the , this may help with the sales of the digipak.
Strengths and Weaknesses of groups digipaks :
Luke - Luke's digipak was simple yet effective with using minimal editing and relying on the quality of the pictures for the digipak. The pictures were visually very impressive however they may not conform to the genre which focuses on lots of editing and bright colours. Some things that are good however is the text which is coherant and easy to read and the picture quality is very good.
Harry- Harry's digipak I believe is over complicated with too much editing used and it being used in a way that is not very tasteful. The editing is so extensive that it hurts your eyes whilst looking at it and may put people off from actually buying it. Although the editing used was extensive the font was consistent and good throughout and he did use appropriate images, and he was conventional to the genre.
Overall our digipak somewhat conforms to the genre in different ways , for example we do use bright colours in many of our panels which is conventional, however we also use very dark contrasts. Another example is that we use very surreal images such as with panel one but panel three is very ordinary , this shows how we have been both conventional and subversive to the genre. I believe that this will be very attractive to our target audience as we can cater for people who are unfamiliar with the genre in that they will not be scared away with the extreme conventions of psychedelic rock. Although it would also appeal to people who are also familiar with the genre as they can clearly see that it conforms in some ways to the genre.
Overall we found working as a group very easy , we had worked together before and we followed the same processes that we have used before. This has made it quick and easy to finish the project and we have done it effectively as a group. Everyone had their ideas heard and we all agreed on what was the best option and that is how we decided on decisions. Everyone cooperated and we all contributed with ideas and time toward finish the project.
