Audience feedback is vital to any production as pleasing the audience is the main focus of what the video aims at doing, and furthermore with the feedback the video can be altered for the target audience which will cater for them more. If the video is well suited to the audience and it fills their requirements then they will likely spend more money on the artists music and merchandise which will make more profit for the artist and record label. Additionally if the audience like the music video then it will become more popular through ways such as social media and word of mouth which can further increase the popularity and sales of the artist. This makes our own rough cut essential as we can show it to people, and our target audience, to get their opinions on the video. From there we can see how they have responded and what changes that they have suggested to improve our video and from there we can implement the changes. We will then be catering for our target audience and our video will be much more successful for taking on feedback.
We received our feedback by screening our video to focus groups who wrote down the positives, negatives and things that needed to improve on overall. This is a very good method as we get more accurate results as people have seen the video recently and have the option to think about their decision before giving the feedback. This makes it much more useful than a questionnaire as people would often put untrue answers as they have limited options of choice, furthermore people often want to do a questionnaire quickly and try to get it over which may make it inaccurate again. However we still used a questionnaire at the beginning of the making of our video as it gives us a clear set idea of what our target audience wants, with the information coming from a range of people. Additionally with our final rough cut of the video we uploaded it to youtube , this enabled us to get direct feedback from our audience which can give us a first hand indication if they like the video.
This feedback would benefit the production greatly in that we would be able to change our video to make it more suitable and enjoyable for the audience. This would result in a more successful video as it would be more enjoyable for a large amount of people and so would be popular which would result in more sales for the artists. This would benefit the music industry in many ways such as it improving the quality of the productions that are made and so increase the credibility of the the industry. This would improve the relationship between the audience and the artists which would generate more money for the industry as a whole. Furthermore it would improve the recognition and popularity of our chosen genre of psychedelic rock as it is very unique and has a limited fan base. Which could possibly lead to more psychedelic rock bands being made popular, and possibly genre base record labels being set up. Finally the improved quality of the production will improve the satisfaction of the audience, which will make the demand increase for the industry which will boost the industry as a whole and will grow.
Some of the positives that we received from the comments for our video were :
The variety of camera shots used
The narrative of the music video
The extensive use of editing and the styles used
Possible negatives of the video from the YouTube comments were :
The length of some shots was too long
Lip syncing being slightly out
Lack of performance in the video
From these comments we will try to improve the video by include more footage of the artist in the video doing activities related to the narrative. This will solve both the problems of the length of the shots in that we can shorten them and have others which will take up the remaining time that will be used. Furthermore the new shots and footage will add more action to the video and be more interesting for the audience, which was indicated as a fault. After this we would then go to editing and improve the lip syncing which will cover all of our weaknesses in the video. This will improve our video by catering to the audiences comments which will make the video more interesting and impressive to the audience.
We received our feedback by screening our video to focus groups who wrote down the positives, negatives and things that needed to improve on overall. This is a very good method as we get more accurate results as people have seen the video recently and have the option to think about their decision before giving the feedback. This makes it much more useful than a questionnaire as people would often put untrue answers as they have limited options of choice, furthermore people often want to do a questionnaire quickly and try to get it over which may make it inaccurate again. However we still used a questionnaire at the beginning of the making of our video as it gives us a clear set idea of what our target audience wants, with the information coming from a range of people. Additionally with our final rough cut of the video we uploaded it to youtube , this enabled us to get direct feedback from our audience which can give us a first hand indication if they like the video.
This feedback would benefit the production greatly in that we would be able to change our video to make it more suitable and enjoyable for the audience. This would result in a more successful video as it would be more enjoyable for a large amount of people and so would be popular which would result in more sales for the artists. This would benefit the music industry in many ways such as it improving the quality of the productions that are made and so increase the credibility of the the industry. This would improve the relationship between the audience and the artists which would generate more money for the industry as a whole. Furthermore it would improve the recognition and popularity of our chosen genre of psychedelic rock as it is very unique and has a limited fan base. Which could possibly lead to more psychedelic rock bands being made popular, and possibly genre base record labels being set up. Finally the improved quality of the production will improve the satisfaction of the audience, which will make the demand increase for the industry which will boost the industry as a whole and will grow.
Some of the positives that we received from the comments for our video were :
The variety of camera shots used
The narrative of the music video
The extensive use of editing and the styles used
Possible negatives of the video from the YouTube comments were :
The length of some shots was too long
Lip syncing being slightly out
Lack of performance in the video
From these comments we will try to improve the video by include more footage of the artist in the video doing activities related to the narrative. This will solve both the problems of the length of the shots in that we can shorten them and have others which will take up the remaining time that will be used. Furthermore the new shots and footage will add more action to the video and be more interesting for the audience, which was indicated as a fault. After this we would then go to editing and improve the lip syncing which will cover all of our weaknesses in the video. This will improve our video by catering to the audiences comments which will make the video more interesting and impressive to the audience.
This post demonstrates some understanding of what a rough cut is and the purpose that it has to a production. You have made a start in explaining what the purpose of audience feedback is and you have also made a start in including the comments that you received, but you need to ensure that you have reflected on the comments in further detail. This can be achieved by discussing what you will take on board and what you will change for your final product
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