Initial group planning ideas - Miss Georgiou

The group that I am in includes three other people who are Harry Hyett, Jazz Chyriste, Luke Durrance.

In our first meeting as a group we discussed things such as which music genre we like and then the songs we like, we found out we like different music from many artists from Arctic Monkeys to Calvin Harris. Then we decided on the song and printed off the lyrics which we then annotate to work out the hidden meaning of the song and how the themes would help make our video. One way we can see this is that we would like to use the theme of going backwards in our song as it is a main theme in the song lyrics. We could show this to the audience by doing things such as  reversing film which is a way to show the theme.

There were 10 main points that our group discussed which we would would like to incorporate in our music video. These points are Mise en Scene, artists representation , cinematography, editing, style of music video, codes and conventions of the music video, target audience, music video theory, research carried out and inspirations and the annotations of the lyrics. This will be very useful as it sets out our plans for our video and will make our planning more focused which will prevent us from wasting time.

In the next meeting we applied for copyright from the record label that the artist we chose belongs to. This was done by emailing them explaining what we were doing and if they would give us permission to use the song for educational purposes.  After this we researched into the music genre which we had picked , which is psychedelic rock and the themes and conventions which are part of the genre. We had done this by researching other artist in the genre and what they had used in their own videos, which we could take inspiration from.

While doing this we had all started thinking about the outline of our music video and what we thought should be included. We agreed to do things such as stay conventional with the genre whilst trying to make it mainstream enough for people to watch. This would give us a big enough audience who would like our video which would help make our music video more successful

When I did my own research into the music genre I learnt many things about psychedelic rock, which I did not know the genre previously as is not a main stream genre of music. The main conventions are based around the use of psychedelic drugs and so are things such as bright colours, lots of editing and the use of very strange things happening in the music video. Other conventions which are not as prominent as these are things to do with the artist not showing their face and using lots of concepts within a video , these are things that are very unique to this genre.

We discussed what we wanted our music video to look like as a group , we did this by brainstorming ideas for a good narrative that is conventional to the genre. We split up the video into parts and after we had made the start we found that the rest of the video was easier as we could tell the narrative from that point. We also decided which shots and editing to use along the way , such as using a time lapse in a train station which we all agreed would look impressive.

After this we drew up the narrative of the video in a storyboards and had a clear idea of what we wanted to film and when, however we found when filming that there were better camera angles and new things to take shots of. This meant that we did not stick to our storyboard with everything however it did give us an outline of what camera angle and location we were going to use.

These meetings and discussions are vital for our group and the final music video as they help us improve the video to make it the best that it could be. If we have many people working on the same thing then we can see the things to keep and the things that need to be improved or cut from the video, this will make our video look as professional as possible. Furthermore as we have more people discussing things it can be done quicker as we would have everybody working on the same thing which would improve  the productivity of the group.

Overall our group worked very well together and all of our discussions and meetings were very productive. All of the meetings were successful as we all worked together in trying to complete the same task and there was little disagreement over these things, and if there was disagreement it would help us improving the final product. Furthermore everyone had contributed to the projects that the group was doing, with everyone contributing ideas and time to making the music video, so in conclusion the group worked very well together.
     

Risk assessment- Miss Gerogiou

Risk Assessment

It is very important to consider the risks for our group before we start filming as otherwise it could lead to someone getting injured or possibly even dying. This is why we have considered all possible risks and worked out how we can prevent them from ever happening to any member of our group, which  will keep us all safe while filming. We did this by bringing all our concerns together whilst brainstorming all the possible risks that we could incur.

We followed the risk assessment and this resulted in none of our group being hurt or injured and we agreed that we would stop filming immediately and seek medical attention if anything was to happen. We would also not use that location as it would be a considerable risk to go back to the same area to film. This would not stop all injuries but would decrease the chance of any happening which would make the filming of the video much safer.

The risk assessment will assist us when filming as we do not need to identify the risk and prevent it when we are on location. This will make it much easier to film around the location and less time consuming which will give us more time to look for interesting locations, this would keep our equipment and us safe whilst still getting the best scenes and locations. Furthermore we had with us a health and safety kit which could have helped prevent serious injury if anyone was hurt during filming. Overall then it can be seen as a success as no one was injured during filming, although at some points we did brake some minor rules we made sure that the camera and person filming was safe.

When filming we did realize other risks such as that of the camera being stolen , so we always had a member of the group with the camera, this was managed as the camera was not stolen. Another risk on set was the weather in that it was raining and the surface was very slippy, furthermore as we were sometimes filming in high places it was a big risk. We managed this by having the camera man aware of his surroundings and removing any objects that were possible trip hazards, this again was a success as we had no injuries while filming. Furthermore when filming the fight scene although they were pretend punches it would be easy enough to actually punch the actor and cause injury. Furthermore when the actor goes on the floor we have to check the area for glass and other possible hazards.

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Planning Schedule

A filming schedule is important for our group to have so we know what shots we are filming at what location and in what order we will be filming them in. The schedule saves time as we know what we are doing and we are not making it up as we go along which will would be very time consuming. Furthermore it prevents us filming any unnecessary scenes and prevents us from missing any scenes out whilst filming. This could also be done with the editing so we only need to do everything once which would save time and make our video much easier to make.

Overall we did conform to the schedule and we followed all of the locations and time scales that we wrote down. However at certain points we did add things such as new scenes and camera angles which we felt that would look better than what we had planned.At some point we believe that there was continuity issues such as our actor wearing slightly different trainers and trousers whilst keeping the same jacket. Although in the dark of most scenes this can not be seen clearly at all and so we will be keeping previous footage which would be very hard to retake. 

Planning editing styles- Miss Georgiou

Planning editing styles

A variety of editing styles are very important for music videos as it  can help a video flow and make the video interesting for the audience who are watching. Without the different editing styles used the audience would be uninterested with the video as it would be plain and boring, and people would not watch the video and so possibly dislike the song as they have a negative image of the video. Furthermore they would be unlikely to buy the music or any other merchandise if they do not like the video and they will be unlikely to become fans of the artist . A  second reason is that if the editing is good the audience will remember the video , and possibly buy the music if they hear it again as they have a positive image of it. This could be the opposite of the previous point where the people become fans and hopefully buy merchandise. Finally without any editing it would be very hard to even make the music video as the scenes would have no connection and will make it very hard for people to watch.

Straight Cut

One of the main editing types that we use in our video are a straight cut,  this is used when we put two different shots together. This is conventional of the psychedelic rock genre and is used frequently in other videos of the genre, this is used because of the speed of psychedelic rock videos which are fast and so straight cuts are used. This editing style helps to represent the artist as we can see that he goes from different emotions such as when the artist is annoyed and then angry.
             
Time Lapse

A time lapse is a shot where a camera is set up and films over a period of time and then sped up over a shorter time. This is another editing style that is very conventional to the psychedelic genre, it is used as it distances the person in the scene from others around them, and as psychedelic rock is about being unique this sets them apart. Furthermore we can see his emotions in the time lapse and he is very unhappy whilst there are many happy people around him which shows the big differences between them. Also the time lapse is used in many other videos of the same genre, this represents the artist very well as he has broken up with his girlfriend and is feeling depressed and alone and he feels isolated from everyone else. So this represents the artist very well, furthermore he has the feeling that everyone else cannot feel the things that he is alone which makes him different. This would also go very well with the lyrics that we have used, such as "feels like we only go backwards" which would relate very well to the editing style.

Reverse Footage

When we use reverse footage it is footage we have used played backwards at a quicker pace and is extremely  conventional to the psychedelic rock genre as it is a common type of editing which is used in psychedelic rock genre to distort the narrative. We are using this in the video as the song we are using is " feels like we only go backwards" so we feel it is appropriate to use this at the end to reverse the video as it has links with the themes of going backwards within the song. We feel that this represents the artist very well as he is not going anywhere in particular with his relationship with his girlfriend and has possibly broken up with her yet he does not know and so he is trying to think back to a time when things were better for him. So we have used this editing style as we are giving the impression of confusion that the artist is feeling at the time which can be done by reversing the video as the audience also now are confused along with the artist. This also adds to the sympathy that the audience will feel towards him. This again would go with the lyrics "feels like we only go backwards" as the video is going backwards.

Flashbacks

The flashbacks we will be using will reflect a time that the artist is happy and having a good time with his girlfriend at a time when they were together. The flashbacks will be unconventional to the genre of psychedelic rock as the themes of the genre are of living in the moment and being happy and energetic, whereas the flashbacks are the artist looking back at better times. Although the big special effect of  a flashback will be conventional to the genre as lots of editing is a big part of many of the psychedelic rock videos. This represents the artist very well as while he is walking around the flashbacks show what he is thinking about , and as this is a main feature of much of the video it is very important. Furthermore this will bring sympathy from the audience which will hopefully make them want to continue watching the video as they now care about the artist.

Colour tints

The colour tints we will be using are to try to recreate the effects of the narcotic drugs that the artist has taken in the video. This is extremely conventional of the genre as drugs are a key point of many themes in psychedelic rock videos and make up lots of the editing that needs to be used. Although this may not be mainstream we have felt that we did need to stay somewhat conventional to the genre as fans of the genre ma be disappointed otherwise. This represents the artist very well as we are seeing some of London through the artist eyes which make it very personal, also it shows the strange moods that he is in through the different colours that we will be using. This not only helps the connection between the audience and the artist through the emotions but makes the video much more interesting

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The target audience builds a relationship with the artist mainly through the use of editing in making him seem depressed and lonely. Due to this the audience feel sympathy for him and care about the outcome of the video for him. We can see he is lonely through the time lapse where he is almost separated from everyone else whilst he is looking sad whereas there are people around him laughing and smiling. Another is the flashbacks where we see him at a happy time whilst in the present he is depressed which brings even more sympathy towards him , the breaking up with his girlfriend adds to this. Finally the reversed image is making the audience as confused as the artist and shows his state of mind which again makes the audience take pity on him and want to find out in the end what happens to him.

Music Video Storyboards

Music Video Storyboard

The purpose of a storyboard is to show other people what the video will have in it  and what it includes before actually going out and filming the scenes. There are also different uses for storyboards such as is also used to save time and money as filming takes a long time such as with  travelling from one location to another , whilst  also cutting down on the money as it is expensive to travel and  buy props. Another use is to make the production easier as it shows us what camera shots to use, the order they will be done , and how the visuals will be in relation to our song. This will also make our filming time go down as we know precisely what we want to film and no time will be waster with uncertain camera shots and locations.

My own primary and secondary research helped plan the video in many ways, such as how we found originally from both our primary research that many people believed that our genre of psychedelic rock was too unique. They told us that they prefer main stream music genres and so we have tried to adapt our music video to suit this with trying to tone down how extreme some conventions of psychedelic rock are . We have done this by showing the artists face rather than leaving it a mystery which is conventional for psychedelic rock, and by not using extensive special effects which seem to alienate the audience away from our video. We also used our secondary research which backed up our primary research in that people were put off by a too unique video, so we also did things such as not using any costumes which are frequently used in psychedelic music videos. Finally we have made our narrative  much easier to understand than most other psychedelic rock music videos, this will make our video easier to watch as there are no confusing points that would put people off watching. This is how our group has tried to make the music video more mainstream as we felt psychedelic rock would be to extreme for our main audience.

Me and my group story boarded our music video by first starting to brainstorm our ideas together before agreeing on what the narrative of the video should be and the duration of certain scenes, such as having the house as a location for 20 seconds.Then we discussed the various camera angles that we could use for certain scenes and how they would look when filming for real , such as a high shot when our artist is going up and escalator. After this we drew up a simple narrative and then went into more detail for our final drawing of the storyboard which included even the shortest scenes, with what the artist is wearing , the iconography, the camera angles and what the artist does in the scene . We felt that we had shared the responsibility by collaborating our ideas into one which would result in the best video, this also meant that everyone had some part in the making of the narrative. Furthermore with all of us putting ideas in we could use the best of them and get the better quality film which would not have been possible without more than one person working on the project.


Overall we did not always follow the details of our storyboard as we chose to add things and take things away while we were filming although we still used the general outline of the narrative which the storyboard has. We did things such as use different camera angles which we did not know would be available and shot many more scenes than necessary so during editing we had lots of film to pick from. This would be helpful as we would not need to go out filming again which is very time consuming , and this could possibly ledd to better angles and scenes being in the video.

Planning Magazine Advert - Miss Miller

Planning Magazine Advert

Magazine adverts are of great importance to an artists album for many reasons, one being that they make the audience of the magazine aware that there is a new album by the artists , which would hopefully increase the sales of the album. Secondly it makes people who are unaware of the artist to become aware and hopefully become fans who will buy the album and other merchandise, which would increase the awareness and sales of the artist and their music. Thirdly it will only target the people that the artist wants to attract , if the album was promoted on TV then it could be shown to a wide audience, many of who will not care about it.  Whereas if they were to advertise in a magazine which is based around the genre of the artist , they will likely be much more successful as it has a much clearer target audience.  Furthermore people are much more likely to concentrate on a magazine than other ways opt media such as TV as it is very personal for the audience reading and they care about the topic.

We will be creating a magazine advertisement for our artist Tame Impalas album "Lonerism" , we will be creating this to try to increase the awareness of the band who are relatively unknown to many people. Planning is very important to create and effective advert for many reasons, one being that if it is designed in the wrong way it may make people dislike the album as they have negative connotations with the advert. Also as our genre of music is very unique we felt we needed to bring the artist into more mainstream genres and so we do not want to make our magazine advert too unusual. Without planning it may also have nothing to do with the artist and the music that they make , this would be very confusing for people who have bought the album on the adverts alone. If the advert is related to the artist and music, is conventional to the genre of music and targets the right audience it will be very successful.

The colour used in the poster are bright and vivid with colours such as green, red, blue, yellow which make the advert stand out to the audience. Furthermore as they will only have a glance at the magazine advert it is important that they notice who the artist is and what album is being sold, and it is easiest to do this through bold colours.

My own advert is very conventional to our genre which is psychedelic rock in many ways. One way is that I have used bright neon colours which are used in many other psychedelic rock adverts and music videos. These colours are used as they are meant to represent the effects of psychedelic drugs which make up a big part of the genres image, and so I have included them in the video. This will keep the fans of psychedelic rock interested in the album as it has a connection with other artists. However in some ways the advert has subverted the conventions , such as how I have used no background picture which is unusual as conventionally they have a exotic or unusual background. 

The images I have used are of an impala over 4 squares as it is part of the name of the band "Tame Impala" so there is an immediate connection. between the visuals and text. This could also help with the audience remembering the name of the band , which could help with the awareness and the sales of the album. I have used bright colours to keep it conventional to the genre and it makes it more interesting to look at while in a magazine, and fans will prefer the coloring as it now has another connection with the genre.

The layout I have used is simple, but it stands out very well to the audience. For example the text is in the middle of the page which brings attention to it which is needed in an advert, this will draw people to the band name and album which will help people remember. This will make the audience more likely to search for the band and artist which will increase sales. Furthermore the 4 impalas help the person have the connotation between that and the band name , which will again remind them that the bands name is Tame Impala.

The typography I have used is bold and bright which makes it stand out against a plainer background, the colours I have used are green , red , yellow and blue and this makes it more attractive to the audience of the magazine. Tame Impala is at the top and the boldest in capital letters as this is the most important thing for people to remember and not the album. The album name is at the top as it is less important as the magazine is trying to make the audience remember the band and then the album. Finally there is a main song name in the 4 boxes which will possibly remind people that the band made that song , and hopefully buy the album.

The language that I have used is very simple and short as people do not spend long reading adverts so the information needs to be put across quickly. That is why I have only used the band name , the album and a song that is the most well known in the album, this puts across all the information needed as the audience only need to know a small amount to make their decision to buy it or not. If I did use more words then it would likely be ignored and would put people off the album as a whole due to it not being to the point. One thing that I could add are reviews by other magazines and websites as this is another way that people can be encouraged to buy the album if they like the reviewer.

There are a few connotation used in my poster , for example the use of the impala as a design and that it is part of the band name , this makes it easier to remember. Furthermore the bright neon colours which are used throughout have connotations with psychedelic drugs which are a main part of the music genre , and the bright colours represent that throughout the genre. Both of these will help people remember the album and possibly buy it later.

I found this very useful for many reasons, however as I have not used any pictures in the advert it will not help very much. I also know how to use Photoshop successfully as I have used it previously which will help with the editing of the magazine advert , such as with the cutting and cropping in Photoshop. I will however use pictures of Impalas for the magazine which I have permission to use that will then need to be edited using Photoshop for the magazine advert. All of this will make my magazine advert much easier to make as it is simple but effective and does the job of attracting people to the band and the album, furthermore as I have effectively already planned it the process of making it will be quick. . 

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Planning cinematography - Miss Georgiou

Planning Cinematography

 Cinematography in music videos is essential for many reasons , one reason is that it can keep the audience entertained while watching the music video. This could possibly want to make them watch the video again and not get bored of the song if they see it more than once. Another reason is that as cinematography makes the video interesting the video will be more memorable, this will make them more likely to listen to the music again and buy the music. A further possible reason is that it can help to tell the narrative to the audience, for example if a artist is sad then they could do a close up of his face which will make it clear. This could help get rid of any confusion that the audience have about the emotions of the video. This makes it obvious that cinematography is a key part of a music video and can make the video clearer and much more memorable to the audience, which will make them more likely to buy the music.

Handheld Reverse Close-Up -  This camera angle is where the camera is facing the persons face whilst they walk around and we see the background and the movement.This camera is unconventional to the genre of psychedelic rock as it has not been used in any of the videos that we have seen that are conventional the genre. However as psychedelic rock is about having a unique view and a different way of seeing, things this would be a good camera angle to use as it is infrequently used. So it could be said that it is unconventional, yet it fits with the themes of the genre. This will also make it unusual for the audience which will hopefully make the song more memorable.  The shot in the scene represents the artist as seeing the world differently as at this point the artist in our video has take drugs. However it also shows the artists face which shows his emotions of being depressed while he is walking around London, which we get from the movement of the camera.  This will go very well with the lyrics " every part of me says go ahead" as we see him continue to walk after a girl and see if it is his girlfriend.

Ark Shot - This shot is where we have the camera moving around the artist which shows all of the background and the artist. This shot is not conventional to the genre of psychedelic  rock and has not appeared in any similar bands videos, even though it is not commonly seen in music videos at all. Although again it bring a different angle of viewing for the audience which can be seen as complimenting the themes of psychedelic rock. This camera shot represents the artist as partly lost in thought as we can see the background around him although he is not looking at any of it and is looking dead ahead. It also shows his emotions of being sad of the brake up with his girlfriend as we can see his face from all angles. The audience will feel sympathy for him as at that moment he is in a very depressing place which will want to make them keep watching as they want to see what happens to him. This particularly shot would go very well with "but i hear it inside my head every day" as we can see that he is thinking deeply about what he is going to do now that he has broken up with his girlfriend.











The tracking shot- is when a camera , sometimes on a track, moves over a distance while filming the person moving either running or walking. This is very conventional of the psychedelic rock genre as it is used many times to show the movement of the scene and the artist. This also is used as it keeps the music video active and interesting, which will make it more memorable to the audience so they are more likely to buy it This camera angle also helps show the artist as he walks through London , and shows how he is contemplating whilst being alone after his break up. This is a very good shot to use as we can see the background where he is walking, which also keeps the audiences interest. Again this would go well with the lyrics "every part of me said go ahead" as we can see he continues walking which ties in very well.

High angle - This angle is where the camera angle looks down onto the artist, this is quite conventional to the genre of psychedelic rock and is used in many videos where they want to make a person look small. This angle is used to make the subject look small, helpless and insignificant, as they are put in a very vulnerable position. The camera shot presents the artist as small and unimportant as he is still thinking about his brake up, during this time he is also on drugs so it makes the experience better. This will make the audience feel sorry and take pity on the artist as he at that time is lost and confused. Furthermore this will make it more memorable and they will likely buy the music as it has given them such a situation. For this particular shot we could use the lyrics " When I realize im just holding into hope maybe"  and we can see that he is vulnerable from the shot. 

Long Shot - The long shot is also used in the music video to show, this shot is using the big skyscraper background along with our artist. This is very conventional of the genre and is used frequently to show the exotic background that are often used in psychadelic rock genre. In our scene it is differnt from our other camera angles and we can only see the artist from a distance and not close up , which means we do not see his emotions. This shot will present the artist as very alone as in this shot he is isloated from everyone else, this will give him again sympathy from the audience. Furthermore we will see the city behind him which will show how small he is compared to his surroundings. This will again bring him sympathy and the audience will now be concerned about what he will do.

Overall the audience build a very strong relationship with the artist, they see him as in a vulnerable and small, this is done by using high shots and making him look small against a big background. Furthermore this will bring added sympathy which will make teh audience want to keep watching and listening as they now have a relationship and care about the man. This will also make the song more memorable which means they will more likely buy the album.

Lyric Analysis-Miss Georgiou

Lyric Analysis

The hidden meanings in this song are fairly easy to spot and reveal a deeper meaning to the narrative of the song which we can us win our video.  For example in this song it is focused on a brake up, one hidden part is that the girl he is singing about does not feel the same way as he feels about her, which is not apparent from the face value of the lyrics. This however is reflected in our own narrative as we have used this as our key theme, this will make the video seem deeper than if we did not use it.  Also with the brake up this shows how he is physically and mentally confused with the situation that he is in, which we also reflect in the video using colour tints .

Our group has annotated the lyrics by separating the lyrics up and analysing each of these individually which make up the song. Then we try to find the meanings behind the lyrics which can make up a new part of the narrative in the video. Then we try to see how they relate to each other and put them together to make a narrative. This will make a song that both is interesting to the audience and still is somewhat conventional to the genre, whilst still following the narrative of the lyrics in video.

Our annotations will assist us in many ways and will help us make a successful video. The style of the lyrics is quite sad and depressing with themes of braking up, this helps us with the making of the video as we can now make it conventional to the mood of the song. Such as making the artist wear dark coloured clothes and making the video she it is going dark , both of these give the impression of unhappy scene. This also helps the audience infer what the music video will be about before anything even happens in the video.

The lyrics also give the idea that the music video is for an older audience with the themes that are included in the lyrics. The themes of brake ups are for a more mature audience as they are more likely to understand the emotions of the video. Furthermore there are themes of rejection which young people will not be able to comprehend as it is just too mature.This is why we have target our music video to the ages of 15 to 35 as we believe any younger and they would simply not understand, however any older and it may be simply uninteresting to an older audience and they again may not understand it.

With this we can now see that our narrative has a person that has just broken up with there partner and they are at fault. He then leave and from this he is thinking about her and sees her in various places and will eventually take drugs, while this is going on we are going to use London as it is very accessible and will be a very good setting and backdrop. From this we have decided that we want the main character to commit suicide as we believe that this will be a big shock and make the audience pity the character. This will be the basis of the our narrative and we can improve and work on it from this point. We will follow the conventions of this genre by using lots of editing and bright florescent colours to show the effects of the psychedelic drugs.

The conventions of the song are also based around the annotations which we have made. For example we will be using colour tints after a certain point in the song as they are conventional to psychedelic rock, however we use them after a certain point in the lyrics as we can see his mood changing. We are attributing this to the narcotic drugs that he will take in the video which is also very conventional of  the psychedelic genre.  Another is the way that we have used a unique location to go to, we have interpreted from the lyrics that she has left him and he needs to go to a place to think. This is why we have used London as a location as it is exciting and interesting for audiences , this is very conventional with the psychedelic genre as they often use different locations.

Planning Setting and Iconography - Miss Georgiou

Planning Setting and iconography

Setting and iconography are extremely important within music videos for many reasons. One reason is that they help keep the audience interested in the scene, such as using interesting locations such as a beach or expensive house, this can also be done with iconography. This may be trying to make an audience aspire to the life that the artist has, this can also be changed to make the artist more relatable to the audience which builds a relationship.

The locations that our group will be using are a House,train station,  Canary Wharf, Liverpool Street, Docklands, Stratford City Centre, London City Airport. We have used these locations as they are some of the very best in London which will make for an impressive location for the video. Furthermore many people do live around London so for them particular people it could be very relatable, even people who have not visited London can make a connection as it is very iconic.

The house we feel is a very good starting scene as it sets up the narrative while giving the video a starting point. This will be extremely relatable for many people as it is not the mansions that are usually used in videos just a normal house. This will also help build a relationship with the artist as he appears more normal and therefore relatable. In this location we will have the start of the scene with an argument taking place. There are very few limitations for this scene as we have permission to use it and we only will be filming for a short time there. There may be tripping hazards around the area but we can easily fix this by clearing the area of all possible dangers. This is one of the only hazards for this location as it is relatively safe. The weather will not matter too much in this scene as a majority is filmed inside the house.

The train station we will be using will help to show how  our artist gets from the house into London where the rest is set. This will make the narrative easier for the audience to understand and too make the video flow. This scene will only be a very short amount of time and will show only him getting on a train. The limitations of this scene are that we have not tried to get permission to film there which means we could possibly be stopped. The main hazard are the trains which can cause injury and death and will be be a constant hazard while filming at this location. To make sure we dont get injured we will move all tripping hazards and not film too close to the track , this will prevent any accidents. This also will not be limited by the weather as we will be filming inside the station and the platform has a roof. Furthermore this is very relatable as many people have been on one and it can be easy to feel that the artists is a real and normal person, which will increase the emotional connection, through this way it supports the genre as well.

We will be using Canary Wharf and the docklands as it is a very impressive place with skyscrapers and the dock all around the location which will bring an audiences interest. The action taking place will be him looking around and thinking about what has happened in previous scenes and him walking from one place to another. The limitations of this location could be that we have large amounts of people in the shot , taking the focus away from the artists. Also some people may possibly not be happy about being filmed, which could mean doing multiple shots. For this area the main danger is water as there are many water ways around the area, this however can easily be avoided by not filming too close to the side of the docks. Th weather could be a limiting factor here , however the weather if bad may add to the film as it will reflect the emotions of the artist at the time. When the lyrics sing " Feels like we only go backwards" we were planning to have a train going into a station and then back as a visual meaning to the lyrics , so that they audience understand.

Liverpool Street will be a central focus for us and will be important in the overall film. He will again be thinking and walking along the street while we film him looking around at the sights of the location. There are some possible limitations such as people not wanting to be filmed and as there are often crowds it may be difficult to do a scene. Also there may be many health and safety problems, one is that knocking people over and tripping people may be a problem as filming will take our focus away. There may be weather limitations with this location as it is very open so the weather could affect filming, but this also could be good as if the weather was good in a scene before and is bad after it will show time passing. When the lyrics sing " Every part of me says go ahead " we will have a shot of our artist walking into the distance as if he is walking into the city. This will give us a place for our artist to aim for and it gives a literal meaning for the audience when watching.

Stratford city center will be a relatively short part in the music video , but will still add to the video as it is now a new location of London. In this scene he will be walking and roller bladders will be going around him and he will be looking around again at the location. The limitations of this scene are that we need the help of the roller bladers and that again people may not be happy about being filmed for a video. This may be one of the longest scenes as many thing possibly could go wrong, such as not finding a quit enough place to shoot. The hazards of this scene are being possibly knocked over by a roller bladder , although we will try to make sure this does not happen, and that there are may busy roads around the area.The limitations of this scene about the weather are small as most of the area is covered with roofs so it will be unlikely to get slippy and wet. This will support the genre as we will see lots of unique people in this area and this will be very conventional to the psychedelia rock genre in that it has the theme of being individual.

London City airport will only be a long shot and so will be far away , this will just be a scene to break up the scene of the artist walking London. In this scene we will see a plan taking off and another coming in to land. There are few limitations and the only one being that it may get dark very quickly which may cut short our film time.There are very little hazards in this area as we will be filming from a long distance. The weather limitations may be a factor as if it is very bad planes may not be taking off , and with cloud we may not be able to see the plane. This is a very unique shot and will give the theme of individuality that we can use with our video as it is such a unique location. With the lyrics "feels like we only go backwards" we will have a plane coming into land , but in reveres will give us the link between lyrics and visuals.

The iconography used in this scene is very basic with the only things being used are a train ticket/oyster card a mobile phone and a tablet. We want to have limited iconography as we feel it will take away attention from the artist. The ticket will be used as he is entering the train station and will allow him onto the platform. The mobile phone he will look at throughout the scene as he want to hear from his girlfriend but there is no reply. Th tablet is to represent narcotic drugs which will be taken in London and will change things about the video such as the colour tints we will be using. Also this is a major part of the psychedelic rock genre so we felt that it was an essential part to include.

Planning Artist Image- Miss Georgiou

Planning Artist Image

An artists representation is essential to the music video for many reasons. The main reason is that the audience can tell what genre of music the video is by and who the artist is. For example a indie video with casual clothes would be conventional whereas a pop video with casual clothing would not as they often wear outfits. Furthermore the genre of the video will be very hard to understand without some representation which can help with understanding ,  Another possible reason for the artist image is that it helps the audience understand the narrative, which otherwise may be confusing to them as it can help help see what kind of mood and emotion the song is about. Bright colours being for happy and dark colours possibly being for sad or angry.

Jazz

Trainers , Jeans , T shirt,  Jumper
No make up

Robyn

Jumper , Jeans , trainers

normal make up

The representation in the of the artist is very unconventional for our genre of psychedelic rock with our artist wearing casual clothes.  Normally the artist in a psychedelic rock video is wearing very unconventional clothing and often wears strange outfits such as an animal costume with complicated make up which often is different. Furthermore the clothing worn is often made of bright and vivid colours which make the artist stand out in a otheriwse ordinary scene. In our own video we have our artist wearing everyday clothing such as jeans and a t shirt which helps the audience relate to the artist more than a strangely clothed artist which would cause confusion for the audience. Also many people would be put off with the unusual clothing which would make them not want to watch the rest of the artist.

 The colours the man is wearing are not bright colours which would normally appear in a psychedelic rock video as conventionally they are very bright and colorful. We are going to use these darker colours to show the mood of the video, where a man is upset as he has split up with a girl.  Therefore he is wearing dark clothes to reflects his mood, furthermore the girl is also wearing dark clothing as at the time they are having an argument which helps the audience understand what is going on. This also helps the audience build a relationship with the characters as the audience feel sympathy for them, and so they care about what happens to them. This would make them want to continue watching the video as they care about the outcome of what will happen to the characters and whether anything goes wrong for them.

In the first scene when the character is a with his girlfriend he is in his t shirt and jeans and has no shoes on. When he leaves the house after breaking up with his girlfriend,  he puts on his black jacket which remains on throughout London and the rest of the video until his suicide , and puts his shoes on which also remain on for the rest of the video. The only other point where he has different clothes on is during his flashback half way through the video where he is seen in his t shirt with no shoes again with his girlfriend in the house , thinking back to a happy time. His girlfriend is seen in the same clothes throughout as she is only in the opening scene and in the flashback she is wearing the same thing as the beginning scene. Overall their outfits change very little apart from going form indoor to outdoor wear for the artist.

Planning lighting and colour - Miss Georgiou

Planning lighting and Colour



There are a variety of lighting styles and coloures used in music videos for many reasons. One reason is that the lighting helps portray a certain mood for the audience, for example low key lighting for a depressed mood. or high key lighting for a happy mood. This helps the audience understand the video without there being any music to show the mood. Another reason is that we can see what the most important thing in the scene is as the brightest thing will have the most importance. Furthermore the lighting can do the opposite and make things in the dark seem insignificant.

In my own video we will be using mainly low key lighting with a small amount of high key for certain parts in which he has different moods and feelings. Furthermore we will also be using colour tints which we will add in the editing stage of our video, the tint colours are green, red, blue and purple. This will bring a sense of diversity to the video which may be unable top do without the different colours used.

Low key lighting is not conventional to our genre of psychedelic rock as in most conventional music videos of the genre the lighting is often bright and vivid. We plan on doing low key lighting as we want to make our music more main stream due to the very unique genre that our video falls under. The colour and lighting helps to represent our artist as in the video he is unhappy and angry that he and his girlfriend have split up. Therefore we can tell the mood of the scene before anything significant even happens. We will be using this throughout the video and was due to us filming at night as the video goes on , to give the impression of time passing. We would be using this in all scene after the artist leaves the house , apart from them in when he goes inside the tube station.

High key lighting however is conventional to the genre of psychedelic rock, but we do not want to follow  the genre closely as we want to make it more main stream. We will use this particularly in the places  of the video that he feels better, and at certain points that he is distracted.  This will help build a connection with the audience as they will feel sympathy for the artist at these points in the video which will help them care about him. This is used at the train station station and inside his house at the start of the video , both of these are needed as we want to see the emotions on his face as these are the points that set up the emotion and narrative for the rest of the scene,

For the tints that we will use in the video it is very conventional to the music genre and is used in many other music videos.  The tints we will use are the colours green,red, blue and purple which will be added in editing. It represents the artist in the way that he is having  a range of different feelings and emotions and this shows the way in which they change quickly and have no order. This will bring a connection between the artist and the audience in that he is having a range of emotions which puts him in a sympathetic place for the audience, and they will feel sorry for him. We will be using this after he has taken psychedelic drugs and we believe this will bring another aspect to the video which mainstream videos will not have. Furthermore with this we can show the audience what the artist is seeing at the time whilst he is walking around London, for example when he is walking down the stairs. 

Music Video inspirations- Miss Georgiou

There are three music videos which I have watched and all three can bring different elements to our own music video when we make it. These ways vary and can be anything from the location to the artists representation which we would like to use for our own artists , which is Tame Impala. These inspirations will help our group as if I take inspiration from a very successful music video then it will be more likely to be just as good. Furthermore with our genre we can use nearly any techniques as unconventional and conventional things are used in the genre of psychedelic rock. This means we can take a range of the best techniques which will make our video much more interesting than a video with limited use of video techniques.



Music Video 1-  Bastille - Pompeii

There are many ways that music video Pompeii by Bastille has inspired the music video which we are making with another song. One inspiration from this video which has been a big inspiration has been the location of a empty city. I believe this brings a sense of mystery to the video as it is relateble to the audience as many people live in one however the emptiness makes it so distant from a normal scene which they could expect to see. Furthermore this could work very well with our video as we feel the song Pompeii is similar to the song in which we have picked so could have connections between the location and the song.

A second point in which we would like to emulate in our own video is that the video is both narrative and performance based. I would like to use this in the video as we can make the song easier to understand for the audience and yet we can still show them the artist of the song performing which the record company wants . Also with our song this would be appropriate as it is psychedelic rock , so we have used the performance to be typical of the rock genre and the narrative for the psychedelic genre which is again the norm for the genre.

Finally I also would like to use editing in the form of special effects to do something similar to what Bastille did with the main characters eyes. This brings a big impact with a small amount of special effects as it contrasts with the relatively normal scenes which have been seen. This is very effective and we could easily do this with our video yet it makes it stand out so much. Furthermore this brings another aspect to our relatively normal video and as we have a psychedelic genre it could be seen as conventional to the genre.





Music Video- 2- One Republic- Counting Stars

Again we like the location of a abandoned place , this time in the form of a warehouse which is falling down, as it again takes a relatively normal scene and makes it into a very ominous one. This is very effective as our video is also about making a relatively normal scene into a extraordinary one as our genre is psychedelic rock which is about a different point of view. Furthermore our song is about going backwards, so we could do the opposite of this video and mend something that is breaking.

The iconography used is also a point that we would like to use in our video and take inspiration from Counting Stars, mainly as it is very unusual for a music video. Things such as a crocodile which is in the video could fit in with our psychedelic genre as it is very uncharacteristic and yet things like a guitar and drums can also be used for our rock genre. This would make our video unique and yet conforming at the same time which is what we would be maiming for with our own video as it is a unique song in a very unusual genre of music. If we were to use unusual iconography in our video it would also be good to use the normal location with the unusual iconography as it makes a normal scene seem very unfamiliar.

Furthermore in this video the editing is fast which we would like to include in our own video, this will keep the video moving and create a good balance between narrative and performance. This will also help the audience keep interest with the video and want to keep watching it. This will keep the audiences interested with the video and keep the flow of the video fast enough to make it engaging for the audience.




Music Video- 3 Arabella

One point from this video that we would like to add to our video is that the whole music video is in black and white. This makes the video stand out from others as most music videos use the most eye catching effects and colours possible to try to stand out to the audience. This effect would work especially well with our video as the music itself is very unconventional and unique and bright colors in a music video may take the attention away from the music which would not be good. Also the unusual feature will connect with the genre as psychedelic rock is very unique with its videos and does things that would not normally be seen.

Another point we like about this video is the use of iconography which fits in with the genre we have picked and its artists representation. The iconography used is things like beer bottles , guitars , cigarettes and drums which all represent the rock genre , and as our video is somewhat part of this genre we could use it and possibly change it slightly for psychedelic rock. Furthermore it would help with the image if the artist as we have a genre of psychedelic rock which revolves around having a good time and partying and this can be seen in many ways such as the location in a abandoned house. Overall I would like to incorporate these things as they would be very representative of our own genre and make it interesting enough to keep watching.  Furthermore as we have a relatively similar genre so we can take the best techniques and implement them in our own video which will both be conventional and unique to the genre.


Music Video 4- I got U - Duke Dumont  Editing

There are many editing techniques that are in the music video "I got u" by Duke Dumont which have influenced me and given me inspiration in the making of my own video. One of the things being the speed of the editing which is fast throughout the video and keeps the music video flowing which keeps the audiences interest in the video. We can see this in the way that the man  jumps into the swimming pool at 0.56 and is transported to the sea with the fish swimming around him. This will keep our music video interesting to the audience as things are constantly moving and their is constant action, furthermore the editing will match the themes of the song which is about time. Furthermore the fast editing is conventional to the genre of psychedelic rock as many of the video are unique and very extreme.  The fast editing will also keep the focus on the song and music and not the video as with a slow video the imagery is much more a part than with a faster video, this will keep people interested in music over the visuals. 

Another editing techniques is the use of the straight cut which is used extensively in the video to make scenes go from one to another, which can be seen at 1.18 where it goes from the man walking in the jungle to him on the back of an elephant and then at 2.16 when he goes from a small room to a city. We have used this in our video as our own character is walking around and we can use the straight cut to move the scenes along and tell the narrative to the audience. Furthermore it makes our video look much better as otherwise we would have many shots of excess things that do not need to be involved. I will be taking influence from  both of these editing techniques as they will be both conventional to the genre, and make our video look much better.

Brianstorm - Arctic Monkeys

Throughout the music of Brianstorm their are many editing techniques which I will be taking influence from, one thing being the colour tints that are used at certain points in the video such as at  2.25 which has a yellow tint over the dancers. In our own video we will be using this technique as the man in our video has taken narcotic drugs so we are using this as a way in which we can show the audience what he can see through his eyes. This is also conventional of our genre as they often use very bright tints to give a unique look to videos.

Furthermore it would catch the attention of the audience and keep them interested in the which will help them to watch the whole of the video and remember the song. 

 Another editing technique which I would like to use is the point of view camera, which would be often in our own video. This can be seen in their music video at 1.25 and is used to show what the artist is looking at , this is how we would be using the angle in our own video. I want the audience to see what the artist is looking at and as we are using an iconic location it would be very interesting for the audience to watch , and when the man is on narcotic drugs we can see the effect that it has on his balance and what he is looking at. This would be very visually impressive for the audience and would help the video become memorable and they would be more likely to buy the music. This would improve our video and make it a better video for the audience to watch and improve the quality of the editing in my own video.