Digipak Analysis - Miss Miller

There are many reasons that a digipak is made for an album such as Lonerism by Tame Impala, one reason is that it helps fans who want more from the band to have more of a connection with them which can be give through the amount of information on a digipak. This is also often accompanied by small note from the artist which makes it even more personal .This digipak can make the fans have more of a relationship with the artist which will make them hopefully buy more merchandise of the band and buy more albums and tickets to concerts. Another reason is that  it is more collectable than a CD ,w which will make the more serious fans buy the digipak. Furthermore there is 6 sides to the digipak which gives there more space for high quality pictures , which the fans will also appreciate due to the personal.

The only picture of the artist that we can see is on the second picture when there is the artist laying down. He is dressed in casual clothes which makes the audience have more of a connection with him and makes him seem more relatable. However we can not see the artists face , which distances the artist from the audience as the face helps the artist relate to the audience. He also is put in a vulnerable position as he is laying on his back on the floor , which may bring the audience to feel more of a connection with him as he is not in a dominating position.  Overall he is in a very relaxed position and would be easily seen by the audience as relatable.

The digipak overall has very positive connotations in nearly all of these pictures , as they are generally bright and full of colour and in summer time. The only negative connotation is that the picture is always take from an isolated position such as with the bars separating the camera from the people. This can be attributed to the title of the album which is "Lonerism" which shows how the themes of the songs are being alone and separated from other people. Furthermore the person in picture two is by himself again which fits in with the theme of the album. Another connotation is the theme of being unhappy whilst the other people are happy , this is seen in three of the four pictures which shows other people sitting in the sun while the person taking the picture is unhappy and alone through his separation.

The colours used are bright and vivid which express a happy feeling within the pictures. In the first picture there is a bright blue sky and lots of green through the grass and trees, with all the people dresses in bright colours as well. In the second picture the room is filled with oranges and cream colours which also is a very positive connotation with the person being relaxed in he picture. The third picture has coloured tints used in bright red and orange with the only colour being the green of the grass. Finally the fourth picture has dark greens which are getting darker and darker until the end of the trees. Most of these have positive connotations with bright colours such as orange and green , however the last picture gets darker as it separates him from other people using dark greens and a black fence.

The design of the digipak is very simple with most of the time pictures being the only thing used, and only a small title. The first picture has the artists name and the album in the edge of the picture which is very unusual for a digipak as they often try to make the artists the main centre of attention , and so usually put in the middle. The second picture shows the songs in the album and although theses are in the middle they are small and it is hard to see from a distance. The third image in the digipak contains no information and only has a picture of the background, which again is very unusual for digipaks as they often contain more of a personal feeling than a CD. The last picture has more information and covers the whole of the picture however again it is small and makes the information seem insignificant to the artist.

The choice of images used are ones that portray the idea of being alone as the title of the album is 'Lonerism". This can be seen in ways such as the bars from which the camera takes a shot from the other side which gives the feeling that they are separated and different from everyone else. The second has the same theme with him being alone in a cramped room and it looks like he has not left in a long time. He also has the curtains and blinds down which could also show how he is trying to keep himself away from other people. The third is a picture of a park in a colour tint and this is one of  the only one which includes the the person with other people without barriers , however he is still a distance from them. The final picture is the artist looking at a gated path with people on the other side of the fence which again separates him from the audience. Furthermore the path the artist is taking is much darker from this side than the other which is much brighter, this could show how other people are happy whilst the artist is not. This could be another way in which he is separated in that he has different feelings from everyone else.

The typography used is very basic with very little change , the first picture has a simple bold title of " Tame Impala   Lonerism " which is in black , which contrast from the beige circle it is in. It puts across the impression that the artist does not especially care about how his music is put across as it is simple and plain.  Picture two has the names of the songs on the album they are in the same font as the title and there is the same beige box around the songs. This could also be part of how the artist is relaxed about his music and is focused on how it sounds. The only other writing is on the fourth picture which again has a simple and basic design with it being in white and the background being a dark green which makes them stand out as they contrast.  This writing is much smaller than the others in the digipak and has lots of information  but it is very small, this again makes the information seem less important which supports the rest of the typography given. The style of writing is very simple and hard to make sense of as much of it is single words, the only writing is at the end and is formal which goes against the themes of the digipak. However this makes the artist seem less personal to the audience and makes to harder to relate.

This digipak helped as it shows us the main themes of Tame Impalas album , which is being alone and so we can incorporate it into our own music video and our own digipak. Furthermore we can see the artists way of making music and doing things in the way they want to do them , we could use this in our digipak making part of the digipak look like simple and not revealing to much which would make the oak fit into the philosophy of the artist. This laid back approach could be the way we make the music video and that we do not give too much information in the film and keep it simple like the digipak.  We would also try to make the theme of the album as clear as possible in our own music video which makes it easier for the audience to understand. We will also be using the simple design of the digipak for our own using the pictures of the scenery and trying to give the ideas of the songs to the audience.