Planning Setting and Iconography - Miss Georgiou

Planning Setting and iconography

Setting and iconography are extremely important within music videos for many reasons. One reason is that they help keep the audience interested in the scene, such as using interesting locations such as a beach or expensive house, this can also be done with iconography. This may be trying to make an audience aspire to the life that the artist has, this can also be changed to make the artist more relatable to the audience which builds a relationship.

The locations that our group will be using are a House,train station,  Canary Wharf, Liverpool Street, Docklands, Stratford City Centre, London City Airport. We have used these locations as they are some of the very best in London which will make for an impressive location for the video. Furthermore many people do live around London so for them particular people it could be very relatable, even people who have not visited London can make a connection as it is very iconic.

The house we feel is a very good starting scene as it sets up the narrative while giving the video a starting point. This will be extremely relatable for many people as it is not the mansions that are usually used in videos just a normal house. This will also help build a relationship with the artist as he appears more normal and therefore relatable. In this location we will have the start of the scene with an argument taking place. There are very few limitations for this scene as we have permission to use it and we only will be filming for a short time there. There may be tripping hazards around the area but we can easily fix this by clearing the area of all possible dangers. This is one of the only hazards for this location as it is relatively safe. The weather will not matter too much in this scene as a majority is filmed inside the house.

The train station we will be using will help to show how  our artist gets from the house into London where the rest is set. This will make the narrative easier for the audience to understand and too make the video flow. This scene will only be a very short amount of time and will show only him getting on a train. The limitations of this scene are that we have not tried to get permission to film there which means we could possibly be stopped. The main hazard are the trains which can cause injury and death and will be be a constant hazard while filming at this location. To make sure we dont get injured we will move all tripping hazards and not film too close to the track , this will prevent any accidents. This also will not be limited by the weather as we will be filming inside the station and the platform has a roof. Furthermore this is very relatable as many people have been on one and it can be easy to feel that the artists is a real and normal person, which will increase the emotional connection, through this way it supports the genre as well.

We will be using Canary Wharf and the docklands as it is a very impressive place with skyscrapers and the dock all around the location which will bring an audiences interest. The action taking place will be him looking around and thinking about what has happened in previous scenes and him walking from one place to another. The limitations of this location could be that we have large amounts of people in the shot , taking the focus away from the artists. Also some people may possibly not be happy about being filmed, which could mean doing multiple shots. For this area the main danger is water as there are many water ways around the area, this however can easily be avoided by not filming too close to the side of the docks. Th weather could be a limiting factor here , however the weather if bad may add to the film as it will reflect the emotions of the artist at the time. When the lyrics sing " Feels like we only go backwards" we were planning to have a train going into a station and then back as a visual meaning to the lyrics , so that they audience understand.

Liverpool Street will be a central focus for us and will be important in the overall film. He will again be thinking and walking along the street while we film him looking around at the sights of the location. There are some possible limitations such as people not wanting to be filmed and as there are often crowds it may be difficult to do a scene. Also there may be many health and safety problems, one is that knocking people over and tripping people may be a problem as filming will take our focus away. There may be weather limitations with this location as it is very open so the weather could affect filming, but this also could be good as if the weather was good in a scene before and is bad after it will show time passing. When the lyrics sing " Every part of me says go ahead " we will have a shot of our artist walking into the distance as if he is walking into the city. This will give us a place for our artist to aim for and it gives a literal meaning for the audience when watching.

Stratford city center will be a relatively short part in the music video , but will still add to the video as it is now a new location of London. In this scene he will be walking and roller bladders will be going around him and he will be looking around again at the location. The limitations of this scene are that we need the help of the roller bladers and that again people may not be happy about being filmed for a video. This may be one of the longest scenes as many thing possibly could go wrong, such as not finding a quit enough place to shoot. The hazards of this scene are being possibly knocked over by a roller bladder , although we will try to make sure this does not happen, and that there are may busy roads around the area.The limitations of this scene about the weather are small as most of the area is covered with roofs so it will be unlikely to get slippy and wet. This will support the genre as we will see lots of unique people in this area and this will be very conventional to the psychedelia rock genre in that it has the theme of being individual.

London City airport will only be a long shot and so will be far away , this will just be a scene to break up the scene of the artist walking London. In this scene we will see a plan taking off and another coming in to land. There are few limitations and the only one being that it may get dark very quickly which may cut short our film time.There are very little hazards in this area as we will be filming from a long distance. The weather limitations may be a factor as if it is very bad planes may not be taking off , and with cloud we may not be able to see the plane. This is a very unique shot and will give the theme of individuality that we can use with our video as it is such a unique location. With the lyrics "feels like we only go backwards" we will have a plane coming into land , but in reveres will give us the link between lyrics and visuals.

The iconography used in this scene is very basic with the only things being used are a train ticket/oyster card a mobile phone and a tablet. We want to have limited iconography as we feel it will take away attention from the artist. The ticket will be used as he is entering the train station and will allow him onto the platform. The mobile phone he will look at throughout the scene as he want to hear from his girlfriend but there is no reply. Th tablet is to represent narcotic drugs which will be taken in London and will change things about the video such as the colour tints we will be using. Also this is a major part of the psychedelic rock genre so we felt that it was an essential part to include.

Magazine Advert Analysis - Miss Miller

There are many reasons that an artist will put an advert in a magazine for their album. One reason is to promote the album and the artist to the magazines audience , this will help new fans to see the artist and maybe want to buy the artists album, while still keeping the interest of old fans. Another possible reason is to increase the sales of the album , this will be done by the increased publicity and awareness of the album as it can be seen by more people. Furthermore if an artist want to move there music into another genre then it may help by putting an advert into a certain magazine. For example if an indie artist wants to move into the rock genre then they may advertise in a magazine such as kerrang magazine. Additionally the magazine also shows the audience what the artists album looks like, this will make it more recognizable for the audience which will help as if they see it they are more likely to buy the album as it is memorable.

The magazine advert that I have chosen is Pink Floyds album Delicate sound of Thunder which was released in 1988. The band can be seen as very conventional to the psychedelic rock genre in many ways. For example the man in the advert is wearing very unusual clothing in that he is wearing a costume with spikes, this conforms very much to the genre as this is typical in nearly all psychedelic rock videos. Furthermore the advert has a location in a very unusual place, which is very typical and conventional of the psychedelic rock genre , other music videos that I have researched have used similar unusual locations such as a forest and a desert similar to this. Overall this video is very conventional to the genre of psychedelic rock. This will help the artist in targeting a bigger audience as they cover there genre without becoming too extreme which may put people off, especially as this was in the past where artists were more conservative.

The connotations given in the advert are very unusual in many ways , one being that the artist is alone in the middle of the desert. This is different from other adverts who often have there artists surrounded by people to show their popularity , which helps with the brand image. This can also be seen with the man in distance looking down on the presumed artist in the image. Another connotation is that the artist is different from everyone else, this is done by the clothes he wears in that even though it is in 1988 the clothes are unusual and are unique for that time and ours. This again isolates him in that he is different compared to other people, who may dress more normally. 

The colors used in the video are also very conventional with the psychedelic rock genre, the colors used are bright blues , black, white and a yellow. This is very similar to other videos which use other bright and vivid color and it is used as it makes the advert stand out when compared to other music genre adverts that may be darker.The choice of image is also very conventional for the genre of music, most of the time psychedelic rock genre have the artist in the image but have them in a surreal location. So the artist being in the middle of a dessert does follow the genre, as other have done things such as being on a mountain. 

The design of the  layout is relatively simple , for example at the top of the advert we can see it is done by the band Pink Floyd and then just below it there is the album that they are selling. Then there is the main shot of what the album cover will look like to help the audience remember it. Furthermore below that in bold are the word "out now "   and a magazine quote of " the very best of Pink Floyd" which will also make people want to go and buy the album. The style of language is quite emotive with it saying things such as "out now " which give it a very positive style , however the language is very short and sharp with there being no unnecessary words. This helps with reading and makes it memorable for the audience and will help them remember and possibly buy the album later if the come across it. Overall the language is very effective and gives all of the information needed, whilst being memorable and trying to get the audience to see it and buy the album. F

The typography of the advert is very simple but effective, it makes it clear who the artist is and what album they are selling. There is only one type of font used which is a simple basic font which is thin , however there are differences in colour such as the main title of the band Pink Floyd being in pink. The rest of the font are simple in that they are white and gold which make the words stand out against the black background. The language used is very positive for the album such as the main " the very best of Pink Floyd " which will make the old fans who know there previous work want to buy the album more. The rest of the language is quite straightforward and does not really have a specific style in that they are very short such as "out now ". This gives it necessary effect of the genre of not giving lots of information away whilst still interesting the audience and being memorable. 

Overall this will be extremely helpful in creating my own magazine advert for our band Tame Impala. This research has helped as we can see other artists that are in the genre and how they present their albums to the audience. This is something we could try to replicate which will make our own magazine advert successful. For example we would very much like to use the surreal background in our own album as it will make it more interesting and memorable for audiences.  We can also gain some ideas from these album covers which would be useful in our own album which would make ours better and more conventional to the genre of psychedelic rock. Another point we would take inspiration from is the layout , it is very simple and yet is easy to read and gets all of the information across. Furthermore it is easy to see at a distance and can be seen at a glance and is memorable. 

In this advert the colours are quite dull compared to the normal florescent colors of psychedelic rock which often have colours of blue , pink, yellow. This advert had browns white and oranges which are quite unconventional , yet they still give some of the effect of the genre. The picture however is conventional in that it is very unusual as there is multiple pictures of the same men, overlapping each other. Furthermore the smoke in the background gives it an eerie feeling which is again conventional , as the genre is about being different and unique from the normal and mainstream. However it could be seen that the clothes they are not conventional to the genre in that they are not especially different , they would not be considered now although when the album came out it would have been considered normal dress. This advert would also link to other adverts Pink Floyd has done in that it is unusual and yet there is a sense of normality about the advert. This gives them a common link which people can remember about the adverts. 

The connotations in this advert is that the men in the advert are very different from normal people even though they look it. They may be wearing ordinary clothes but the multiple faces shows how they are unique and different compared to others. Furthermore we get the connotation and impression that these people have many aspects to them from the way that they have multiple sides.This can be related back to the psychedelic drugs which are a main theme in songs of this genre and it gives the impression from the multiple faces and smoke surrounding them that they are almost dreaming. This can also be reflected in the choice of image in that it is completely unique and no mainstream artist would have it , as it could simply alienate people and put them off. However the image is very eye catching and so could bring people to buy the album as well as it is so unusual, as they simply may remember how unusual it is. 

The typography of the advert is very conventional to the genre , it is wavy and uneven and yet we can read it clearly. It is bold and and takes up much of the advert and this gives it a simple and effective look, that the audience would like as they can clearly see who the band is. Furthermore the wavy lines give an indication of what type of music the band is and that it is a psychedelic rock band from the wavy title which is like the effects of drugs. There is very little style to the language and is very plain and gets the necessary information across, this makes it easy to read and can be read from a distance.The layout of the advert is simple with a main picture taking up all of the advert and a simple title which lets the audience know the band. The title of the band "Pink Floyd"is at the bottom so as not to cover the picture , and that is all that it is on the advert and is very simple. Additionally from the second advert I think we could take the different front cover idea as it may be memorable as it is so different , this will help sales as it is so eye catching. However it has the chance of alienating people which may reduced sales from people who are more mainstream , however the genre is not mainstream so we can afford to be different. 

Planning Artist Image- Miss Georgiou

Planning Artist Image

An artists representation is essential to the music video for many reasons. The main reason is that the audience can tell what genre of music the video is by and who the artist is. For example a indie video with casual clothes would be conventional whereas a pop video with casual clothing would not as they often wear outfits. Furthermore the genre of the video will be very hard to understand without some representation which can help with understanding ,  Another possible reason for the artist image is that it helps the audience understand the narrative, which otherwise may be confusing to them as it can help help see what kind of mood and emotion the song is about. Bright colours being for happy and dark colours possibly being for sad or angry.

Jazz

Trainers , Jeans , T shirt,  Jumper
No make up

Robyn

Jumper , Jeans , trainers

normal make up

The representation in the of the artist is very unconventional for our genre of psychedelic rock with our artist wearing casual clothes.  Normally the artist in a psychedelic rock video is wearing very unconventional clothing and often wears strange outfits such as an animal costume with complicated make up which often is different. Furthermore the clothing worn is often made of bright and vivid colours which make the artist stand out in a otheriwse ordinary scene. In our own video we have our artist wearing everyday clothing such as jeans and a t shirt which helps the audience relate to the artist more than a strangely clothed artist which would cause confusion for the audience. Also many people would be put off with the unusual clothing which would make them not want to watch the rest of the artist.

 The colours the man is wearing are not bright colours which would normally appear in a psychedelic rock video as conventionally they are very bright and colorful. We are going to use these darker colours to show the mood of the video, where a man is upset as he has split up with a girl.  Therefore he is wearing dark clothes to reflects his mood, furthermore the girl is also wearing dark clothing as at the time they are having an argument which helps the audience understand what is going on. This also helps the audience build a relationship with the characters as the audience feel sympathy for them, and so they care about what happens to them. This would make them want to continue watching the video as they care about the outcome of what will happen to the characters and whether anything goes wrong for them.

In the first scene when the character is a with his girlfriend he is in his t shirt and jeans and has no shoes on. When he leaves the house after breaking up with his girlfriend,  he puts on his black jacket which remains on throughout London and the rest of the video until his suicide , and puts his shoes on which also remain on for the rest of the video. The only other point where he has different clothes on is during his flashback half way through the video where he is seen in his t shirt with no shoes again with his girlfriend in the house , thinking back to a happy time. His girlfriend is seen in the same clothes throughout as she is only in the opening scene and in the flashback she is wearing the same thing as the beginning scene. Overall their outfits change very little apart from going form indoor to outdoor wear for the artist.

Planning lighting and colour - Miss Georgiou

Planning lighting and Colour



There are a variety of lighting styles and coloures used in music videos for many reasons. One reason is that the lighting helps portray a certain mood for the audience, for example low key lighting for a depressed mood. or high key lighting for a happy mood. This helps the audience understand the video without there being any music to show the mood. Another reason is that we can see what the most important thing in the scene is as the brightest thing will have the most importance. Furthermore the lighting can do the opposite and make things in the dark seem insignificant.

In my own video we will be using mainly low key lighting with a small amount of high key for certain parts in which he has different moods and feelings. Furthermore we will also be using colour tints which we will add in the editing stage of our video, the tint colours are green, red, blue and purple. This will bring a sense of diversity to the video which may be unable top do without the different colours used.

Low key lighting is not conventional to our genre of psychedelic rock as in most conventional music videos of the genre the lighting is often bright and vivid. We plan on doing low key lighting as we want to make our music more main stream due to the very unique genre that our video falls under. The colour and lighting helps to represent our artist as in the video he is unhappy and angry that he and his girlfriend have split up. Therefore we can tell the mood of the scene before anything significant even happens. We will be using this throughout the video and was due to us filming at night as the video goes on , to give the impression of time passing. We would be using this in all scene after the artist leaves the house , apart from them in when he goes inside the tube station.

High key lighting however is conventional to the genre of psychedelic rock, but we do not want to follow  the genre closely as we want to make it more main stream. We will use this particularly in the places  of the video that he feels better, and at certain points that he is distracted.  This will help build a connection with the audience as they will feel sympathy for the artist at these points in the video which will help them care about him. This is used at the train station station and inside his house at the start of the video , both of these are needed as we want to see the emotions on his face as these are the points that set up the emotion and narrative for the rest of the scene,

For the tints that we will use in the video it is very conventional to the music genre and is used in many other music videos.  The tints we will use are the colours green,red, blue and purple which will be added in editing. It represents the artist in the way that he is having  a range of different feelings and emotions and this shows the way in which they change quickly and have no order. This will bring a connection between the artist and the audience in that he is having a range of emotions which puts him in a sympathetic place for the audience, and they will feel sorry for him. We will be using this after he has taken psychedelic drugs and we believe this will bring another aspect to the video which mainstream videos will not have. Furthermore with this we can show the audience what the artist is seeing at the time whilst he is walking around London, for example when he is walking down the stairs. 

Research into chosen artist - Miss Georgiou

Research into chosen artist 

As a group we decided that we would pick the song "It feels like were only going backwards" by Tame Impala. We decided to pick this artist as we like the type of music that the artist makes and the genre of psychedelic rock is one that interests us as it is unusual compared to other genres. Furthermore as the song is very unusual our group felt that we could make a good video for the video and that it is very open to interpretation which will make it easier for us to make a video about.

Tame Impala is an Australian psychedelic rock band from Perth, who are made up of Kevin Parker, Jay Watson, Dominic Simper,Cam Avery and Julien Barbagallo. The band was started in 2007 and its first single Sundown Syndrome was released in 2009 to much critical acclaim. The bands most recent album Lonerism was released in October 2012, it won the 2012 J Award for Australian Album of the year and was nominated for  grammy for best alternative album. Furthermore in 2012 they headlined festivals such as Coachella festival and Sasquatch festival in America. The band Tame Impala are currently signed to modular records recording company which was started in 1998 and is also based in Australia the same as the band.


Half Full Glass of Wine - Tame Impala

This video does follow Goodwins theory to some extent in different ways. For example the video does follow the conventions of the genre of psychedelic rock using bold colours such as pink and green. They also have surreal editing going on constantly in the video, things such as  band members playing even though we can only see the outline of them in the scene and they are coloured in with colours such as green or blue. However we can not see them very well or the instruments so it could be seen that it is unconventional to the rock part pf the genre. There is nearly no connections between the lyrics and visuals as the visuals are nearly random and have little to no meaning with the songs lyrics. On the other hand there is a link between the music and visuals for example when the tempo of the song increases the editing of the visuals also increases in turn.

The video is mainly made up of narrative with a small amount of performance included,  but the narrative  in the video is very confusing and open to interpretation by the audience. The performance is very short and we can only see cartoon edited versions of the man singing whilst the music is playing. The target audience age for this video would be from 15 to 30 as any younger and the video would simply be too confusing for them as there are many complex parts to the video. The artists is not seen through most of the video however when we do see him we can tell he is the artist as he is central in the screen. He is presented as a mystery as we cannot actually see his face however we can see the emotions on his face of being relaxed and calm. This can make him more relatable to the audience as he seems to be normal when compared to other music stars, one pint in which we can see him is in the picture below in the form of a carton.

Mise en scene is used in different ways during this video, however there is no setting as it is nearly all based around editing and changes so frequently there is no definite location. This is a big contrast to other music videos which often use exotic locations such as mansions or beaches. This could be part of the genre in that they are trying to be conventional and different when compared to the mainstream videos,  or that he is pointing towards constantly changing in the music video. For example in the scenes below the change has happened in under a second to a completely different scene which is unrelated.

 Furthermore there is very little in the way iconography as there is only a guitar and drum sticks, so it does not contain much in the video. The camera angles used are a close up , mid shot and a long shot although with the amount of editing used it is hard to see the change between them in that the change happens in under a second and the new scene will only lats for three seconds. The lighting that is used in the video is high key which helps keep the bright colors seen and makes the editing easier to see and then suddenly goes dark. This could be seen ass a theme of the psychedelic drugs which are a key concept of the genre or simple reflecting on the change in mood of the song and the tempo. For example in the picture below we can see the colour changes over a very short amount of time going from low key to high.

.

Tame Impala- Expectations

In the video Expectations Goodwins theory is use throughout the video in various ways. The video does follow the conventions of psychedelic rock in many ways. One way is the editing used which makes the screen blur into itself which makes it very confusing to watch. Another is the way that is uses flares to show the bright and bold colours, both of these things are extremely conventional to the genre and make the video fit the genre. However there are way in which they do not conform in that there are no colour tints used through editing which are synonymous with the genre. Again there is little connection between the lyrics and the visuals with the location being a forest , however there is a small amount of connection between the music and visuals which match the beat of each other in the video. 

The video is exclusively made up with performance with them playing all the way through , and having no concept or narrative within the video.  This conforms to the rock part of the genre where performance based videos are very common and have little of any other type. The artists is again represented in the video as very relaxed as he stands in a slouched way and wears casual clothing. Also his facial expression is one that makes him seem as he does not care and cannot be fazed by his situation.  This makes him seem more relatable to the audience as he shares common things with them, this may not always happen in other videos with artists wearing expensive brands. We can see the artist in the picture below playing in the forest with a distorted background. 

The target audience age would be the same again at 15 to 30 as it may not appeal to an older audience however it maybe confusing for younger audiences that cannot understand the situation. This age range could be lowered with this video as there is not much unusual editing used in this video. With this video the Mise en scene is used frequently , the location being in a forest which gets darker and darker over time. The iconography used is just the bands equipment and later in the video two flares which are used to change the visuals of the scene. The lighting changes through the video such as at the start the video has high key lighting and as the video goes on the lighting gets lower until its nearly completely black. The camera angles used are a mid shot, long shot, close up and a low angle. Throughout the video the artist is always central which focuses the audiences attention in them. 

This research will help the planning of my own video in many ways as I can see what other videos the artist has and what style they have used for them. This will be able to make my video better as we can follow the conventions of the genre closer and please the audience with the conventions from the genre. However we could also make it  unconventional which would please a larger audience which would make it more mainstream. One of the micro elements I would like to include is the constant changing editing , however this would be very hard to do and very time consuming. Other inspirations I would like to take is having a running theme throughout such as the doves as it tells a story whilst having other scenes which make it interesting for the audience. Overall this has helped me greatly in deciding if I will be conventional or unconventional to the genre and what inspiration I can take from these videos.

Target Audience results- Miss Miller

Target Audience Results 

Our group carried out research in the form of questions to people so that we could use it to improve our video and add things that they think would improve it. This research would make our video better as we could use ideas that they preferred as well as what we wanted. We used a group of 40 people as this will give us a wide range of opinions and will help make our results more accurate and will make our video better when we make it. The questions that our group put together focused on our own genre which would help us gain knowledge of what people liked and disliked about the genre of psychedelic rock. 



1) How Old are you?
2)What genres of music do you listen to most regularly?
3)Do you prefer Concept, Narrative or Performance based music videos?
4)Have you heard of Psychedelic Rock?
5)What makes a music video enjoyable?
6)What makes a music video unenjoyable?
7)Do you prefer you artist to be in the music video, Why?
8)Have you heard of Tame Impala, if so what do you think of their music/videos?
9)Have you seen any of his videos, if so what do you think?
10)do you prefer the use of CGI/special effects in music videos?

McCraken theory paragraph

Question 1 tells us the ages of the people that we asked the questionnaire to, and that the majority of the people we asked were in the 15 to 19 range with 37%. With the other category having the lowest with a tiny 5%. From this we can tell how our results are for different ages and that we have  majority of young people so it applies for our video. 

Question 2 shows us which of the genres of music is the most frequently listen and so which they generally prefer to listen to.  The biggest proportion of people went for pop at 30% with Hip Hop and rock coming in at 22% and 20%. This is encouraging for our own video as it is a sub genre of rock and as the third most listened to it had a relatively large audience. 

Question 3 is one of the most useful in our questionnaire, it shows us that a majority of people want to watch a narrative based music video with 42%,  which is very helpful with our own video as it could give us a base. However a large portion also want a performance based video, and as our genre is rock this could be a thing we use in our own video. The smallest portion of people want a concept based video which would also work with our video as we have a psychedelic genre so we could experiment. 

This question is not as encouraging however with a much larger amount of people being asked this could add up to a significant amount of people. However this could also be helpful as we are not limited to a typical genre so we can change as much as we like to make the video stand out. Furthermore the genre is very diverse in its videos so we are again not limited and so we can be very creative with it.

Question 5 is very important as it will help us to include things that people enjoy in the video, the most enjoyable thing in a music video is the actual music. This is good as we already have the song so this part is done, the second biggest being the the sexualisation of women. This would need to be planned into the lyrics of the song and see if it is viable for the video. 

This question is very useful as it shows us what we should not include in our own video. For example an unconventional video is very unpopular, however with the genre we are doing this is very often used as the songs are unconventional when compared to other genres. Our lyrics do not contain any swearing so we do not have a problem with what 30% of people do not like. Furthermore we do not have any offensive connotations, however our narrative may be unclear as our song has many hidden meanings.

This question shows us that our audience clearly do want to see the artists in the video. We will incorporate this into our video which will make the video more popular with people, however we will also put in some narrative as this helps get the meaning of the song across to the audience. So we will have both performance and narrative in our video which will please a majority of people which will make the video more popular as it is enjoyed by a wider audience. So we have a clear indication of what we need to do with our video , and how we go about doing it. 

Overall there are not that many people who really like Tame Impala, although it is a unique type of music so this can be expected. However 20% of people did like the music so this is positive in that there is a group who could like our video. Therefore over a larger amount of people this portion would be a large amount of people. Therefore we will cater our video towards these people which will make it successful as we are doing what our target audience wants. From this we will try to make our video as focused on the people who like it as possible. 

This question again has predictable results as Tame Impala are not a well known band, so 62% of the 40 people we asked have not seen any of their videos. However there are 25% of people who do like the music video which makes what they want clearer as the music video is unconventional compared to others. This makes making the video easier as now we know what they expect and want with the video. Although there are still 13% of people who have watched the video and not liked it, so although some people do like the video there is still a lot who do not. 

Lastly we have the question of whether the people liked special effects and CGI in the video and as expected it is fairly mixed.  This makes making the video harder as there is no certain answer however this may make it easier as we can see no matter what we do there will be people who are happy. This also makes it open to interpretation as we have no limits now with special effects. From this we can see that we are open to do either as we can only please so many people, and so we have creative freedom making the video. 

To help with the planning of our video we made 5 more vox pops which would give us further information which we could use. Most of the people that we asked had very little knowledge of our band Tame Impala or psychedelic  rock the genre which it belongs to. The 5 questions that we asked to the people were :

1) Do you like Tame Impala

2) Did you enjoy the music video, why?

3) What elements did you enjoy about the video?

4) What elements didn't you enjoy about the video?

5) What improvements would would you implement?

Research into chosen music genre- Miss Georgiou

Research into Chosen Music Genre 

The music genre that my group and I have chosen is Psychedelic rock and we have chosen the music video "Feels like were only going backwards" by Tame Impala to reflect this. Psychedelic rock is a style of rock music that is inspired by psychedelic culture and to try to replicate psychedelic drugs. I have chosen this music genre  as it has good artists who make interesting music to listen to and visually impressive videos which is very unconventional compared to other music genres. My inspirations for this genre are The Black Angels, Jimmy Hendrix and Tame Impala as they are some of the best artists in the genre. Our groups interest in the genre has mainly come from how unusual it is and how editing is used compared to other more mainstream genres such as pop. The two artists and their videos which i have chosen that are similar to Tame Impala are the The Black Angels with the song Doves and Animal Collectives Brothersport ,  who are both  psychedelic rock artists and both conform to the genre.



Animal Collective, Brothersport

There are many codes and conventions in this video that are connected with the psychedelic rock genre of music. One way that the video is very conventional to the genre is that the video uses surreal  images in a relatively ordinary scene. For example a man is dressed up as a goat being chased by a woman who is dressed up as a dog in a ordinary field,  which is very unusual for a music video. This is showing the extraordinary things in a relatively ordinary scene which is typical of the psychedelic rock genre. A second convention is the special effects and editing that is used throughout the video which are often seen in psychedelic rock videos. One way we can see this is the different coloured lights that fall from the sky like rain when the screen goes black. The reason they use this editing style is to give the video a free flowing style which is unrestricted from normal colours and images so that the artist can portray what they want.

Mise en scene is also used in many different ways in the psychedelic rock music video Brothersport. The costume in the video is used in very different ways depending on the person, for example one person is dressed in jeans and a white vest while another is dressed up as a goat. This could be trying to show how some people see things differently from others which can be seen in there dress. The location of the video is a farm and a house that gets painted on the inside, this could be doing something that would not be done in a typical music video as they often use glamorous locations. Throughout the video the lighting also changes frequently, starting off with high key lighting then going to low key lighting and then high key lighting again., which we can see in the pictures below.

There are many different types of camera shots used in the video of Brothersport by Animal Collective, the first used in the video is an establishing shot at the start of the video,  which then  moves to a mid shot of the people sitting by the caravan as people start to run past them. Then as the video progresses a tracking shot is used as two people run through fields which becomes the main part of the video. After they run into a building there are close up shots and middle shots which flick from one to the other, and it finishes with a close up of a child's face. There are also many different types of editing in the video, with the video being based around  fast editing at a set pace. There are also things such as a jump cut when the two people are running through the field and lots of special effects used which change the scenes dramatically. The target audience for this video has an age range between  the ages of 15 to 35. This can be seen in ways such as more adult images and the fact that a younger audience may not understand the video enough to watch it.The target age would find it enjoyable as they have other videos to compare it to which will show its uniqueness.







The Black Angels - Doves

The music video Doves by The Black Angels is also conventional of the psychedelic rock genre in many ways. One way we can see that this video is very conventional is the bold colours used throughout the video which are mainly seen in the editing of the video. These colours include red, green,orange and blue and these colours are used on things that are not normally these colours. Other things included are that the video seems to be half in black and white with many things being only seen by their outline in the video , such as the doves that fly through the scene. This is especially seen in the way that the doves are in constant contrast with the c background. For example in the picture below we can see how the doves go through the scenes unchanged with a ever different background , which is showing the doves going on a journey.

Mise en scene is used in a very different way from many other videos which would be from  different genres.One way it goes against the norm is that there is no set location and it just seems to be different scenes stringed together with no familiarity such as when the snake moves into the field and then the scene focuses in a dove.  There is no costume used in this video and it could be said that the colour changes have something to add to the video. The main forms of editing in this video are a straight cut which happens very frequently throughout the video and a slow paced editing is used. The editing however is very
complex as shots do not seem to change but just transform into each other such as the two below being side by side.

For this video I believe the target audience again to be from 15 to 35 for many reasons. The lower age range would just be able to understand the video  but any younger and it would be very confusing.During the video the band are represented as unique and quirky with a sense of fun in there videos, this can be seen through the bold colours used and the animations. There are also no extra contextual references or sexualisation of women in this video.

The research that I carried out into the genre will help me very much in the planning of the video as i now have a better understanding of the artists and there point of view. This can be seen in the way I now know the conventions which are based around the genre and I know how other artists have presented it which will help me in my own video. I will now be considering the use of lots of editing in our video as it has worked very well with conventional music videos , however we will be trying not to alienate the people who like main stream music. So I may try to decrease the amount of editing but still use it in my own video.